The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the
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Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it‚ but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
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2005 DBQ The driving forces of the American Revolution‚ Freedom and Equality‚ resulted in changes in the developing nation. Social changes included the push for racial and gender equality. Political shifts were exemplified by the formation of political parties‚ freedom of religion‚ and the boundaries of slavery. Economic transformations included the change from an agricultural society to one of manufacturing. Realizing that social‚ economic‚ and political changes was the way of the future‚ Americans
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The Driving Force Underlying Prospero’s Actions is Revenge The concept of revenge is a central theme in almost every work written by William Shakespeare‚ including Hamlet‚ Othello‚ Macbeth and The Tempest. It was one of the most important aspect of human nature presented in his works. In The Tempest‚ from the very beginning‚ Prospero’s behaviour seems to be highly related to his deep resentment of having been betrayed and overthrown by his own brother‚ Antonio. Every action taken‚ every decision
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percent. In 2010 they stepped up their investments in brand building‚ research and development‚ emerging markets infrastructure and their people. Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands‚ Frito-Lay brands‚ Gatorade brands‚ Tropicana brands‚ and Quaker brands. Research and development – they increased investments in sweetener technologies‚ next-generation processing and packaging and nutrition products. Emerging markets
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Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging
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