Course Project Horizontal Analysis – Week 2 Your outline should include (but is not limited to) the following. I. Choice of Companies and an Overview of Their Operations and Industry – Briefly outline what each company does and its industry. (5 points) For my course project‚ I chose to compare the Pharmaceutical company Pfizer (NYSE: PFE) and its competitor Bristol-Myers Squibb (NYSE: BMY). Pfizer is Pfizer is the world’s leading pharmaceutical company with more than 122‚000 employees worldwide
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Vertical Integration Vertical Integration deals with the degree to which a firm owns its upstream suppliers and its downstream buyers. When a firm becomes vertically integrated it means that it has incorporated all the aspects of the supply chain including manufacturing‚ distribution‚ warehousing‚ and even retailing. Specifically there are two types of vertical integration‚ backwards and forward integration. Backward or upstream integration is when a firm takes command of a function that its suppliers
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it‚ but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in
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Horizontal and Vertical Analysis Horizontal Analysis Patton-Fuller Community Hospital Balance sheet December 31‚ 2009 and 2008 Assets 2009 2008 Percentage Total Current Assets 127‚867 130‚026 -1.7% Other Assets 459900 418480 9.88% Total Assets 587767 548535 7% Liabilities 2009 2008 Percentage Total Current Liabilities 23807 8380 184% Other Liabilities 438346 205069 114% Equity 125614 335085 -62.51% Total Liabilities and Equity 587767
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SPE 37131 A Review of Horizontal Drilling and Completion Techniques for Recovery of Coalbed Methane Samuel O. Osisanya‚ The University of Oklahoma‚ SPE and Robert F. Schaffitzel‚ Texaco Exploration and Production Inc.‚ SPE XW1- *- c#Polrdwm EngkOm‚lnc. Thb ~ua pmpuulfwpmnntdim atlhclSSS SPElnWmdlmul onbmnwM C HwizoIIW WtilTuhndogy holdInCalguy‚CMSOQ 1S-20NOWMOW 1SSS. CUmdm08 fdlowlng lhb~umuhcbdfwpm un tdion by MSPE~ mvicWOfinlOrnum onwntaln.dinanabdmct 8ubl?M0d bym0wm01@)
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antibiotic resistant pathogens through horizontal gene transfer. Located in the bacteria are plasmids. They are independent‚ self-duplicating‚ and allow bacteria to perform new functions/generate new products. Basically plasmids help their hosts to stop the action of antibiotics and become resistant. “Gene transfer must be integral and critical to the overall survival of bacteria‚ providing a way for them to adapt to difficult conditions” (Levy 2002‚ 83). Horizontal gene transfer can occur through conjugation
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This passage taken from the memoir‚ The Horizontal World‚ written by Debra Marquart‚ is an excerpt that demonstrates Marquart’s indirect expression of love for the Midwest. Through her development of changing tones‚ which is propelled by diction and an appeal to ethos‚ she is able to advance her message about the unknown yet special qualities of the Midwest. Debra Marquart uses a change of tone from the beginning of the passage to its end in order to juxtapose the two contradictory perspectives
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in (2) how the strategies of the business unit should be coordinated HORIZONTAL STRATEGY – coordinates the goals and strategies of related business units; should exist in the group‚ sector and corporate level; bottom-up H strategy rarely happens (the B unit managers have the resources and influence interrelationships) Emerging new pattern of competition – among clusters of related B units Why H strategy? – Horizontal strategy should be explicit in order to identify‚ reinforce‚ and extend
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