IC 33 – Synopsis of Key concepts IC 33 New Course Prepared By : Sachin Kamath This is a summary of Important Concept / terminologies collected from every chapter of the new course ‚ based on Frequent questions which have been appearing in exam . To be used/ handed over as Retention / emphasised pointers after completion of chapters during IC 33 Refresher trainings . It can be used during Safaalya ‚ for understanding the reasoning of the correct answers given in the TEST Mode . Chapter
Premium Insurance
Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs
Premium Red Bull Energy drink Marketing
PRODUCTS AND SERVICES OFFERED BY SELECTED CATERING ESTABLISHMENTS IN QUEZON CITY A Thesis Proposal Presented to the Faculty of The College of Hospitality Management Eulogio “Amang” Rodriguez Institute Of Science and Technology In Partial Fulfillment Of the requirements for the Subject CL 104 leading to the degree of Bachelor of Science in Hospitality Major in Cruiseline Operations by Patricia G. Garcia Waldron G. Guino-o Darwin S. Icawalo S.Y. 2014-2015 TABLE OF
Premium Tourism Catering
1.1 INTRODUCTION Tourism is a travel for recreational‚ leisure or business purpose. The World Tourism Organization defines tourists as people travelling from one place to another and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes. The importance of tourism‚ as an instrument of economic development and employment generation‚ particularly in remote and backward areas‚ has been well recognized the world over. It
Premium Tourism
CRM1 - 18.09.2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers.
Premium Customer relationship management
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England And Associated Companies throughout the World. www.longman-elt.com ©Pearson Education Limited 2004 The right of Peter Sunderland to be identified as author of this Work has been asserted by him in accordance with the Copyright‚ Designs and Patents Act 1988. All rights reserved; no part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical
Premium Microsoft Word
Module assignment PBL Destination: Tenerife‚ Canaries Islands Group ITP 1A Jana‚ Eddy‚ Sanne‚ Tobias‚ Esther Inhoud 1. The historical development of tourism at Tenerife 2 2. What types of tourism are present? 3 3. What types of tourist visit the country? 4 4. Who are the stakeholders and what is their role in the tourism industry? 5 5. What is the role of the government in regard to tourism? 9 6. How is the region promoting itself? 11 7. What are the external factors influencing
Premium Tenerife Tourism Canary Islands
ourism in INTRODUCTION INTRODUCTION Peerumedu is ahill station in kerala located on the way to Thekkady‚ about 85 km east to kottayam. This tiny hill station was at one time the place to best the heart of Travacore Rajas. The place has some great scenery along the tea and coffee estates with ecological beauties. Along with the tea and coffee plantation here a few other kerala specialities like pepper‚ cardamom‚ rubber‚ & eucalyptus are found
Premium Tourism
Brief Contents Dedications About the Authors About the Contributors of the Cases Preface Acknowledgements v vi xi xxiii xxxiii Part I: Chapter 1 Chapter 2 Chapter 3 Understanding Service Products‚ Consumers and Markets Introduction to Services Marketing Consumer Behavior in a Services Context Positioning Services in Competitive Markets 2 4 32 56 Part II: Chapter 4 Chapter 5 Chapter 6 Chapter 7 Applying the 4Ps to Services Developing Service Products: Core and Supplementary Elements
Premium Service system Quality of service Customer service
TOURISM DEVELOPMENT PLAN The 2020 Vision for Tourism Working Smarter Towards a Sustainable Future October 2005 CONTENTS Executive Summary Introduction The Value of Tourism The Challenges for Tourism The 2020 Vision Strategic Hierarchy TDP Framework Key Customer Groups Destination Management Bedrock for Development J Skills and Training J Quality of the Natural and Built Environment J Transport Infrastructure Sector Specific Issues J Commercial Accommodation J Tourist Attractions J Eating
Premium Tourism