Topics: Tenerife, Tourism, Canary Islands Pages: 28 (9867 words) Published: December 4, 2012
Module assignment

Tenerife, Canaries Islands

Group ITP 1A
Jana, Eddy, Sanne, Tobias, Esther

1. The historical development of tourism at Tenerife2
2. What types of tourism are present?3
3. What types of tourist visit the country?4
4. Who are the stakeholders and what is their role in the tourism industry?5
5. What is the role of the government in regard to tourism?9
6. How is the region promoting itself?11
7. What are the external factors influencing the tourism sector at Tenerife? (PESTEL analysis)13
8. Additional question: What is Tenerife's market position considering the EU?18
9. Additional question: To which extent does the global climate change influence the tourism on Tenerife?21
10. Additional question: What attracts tourist to visit Tenerife?23
11. Problem Statement: Future of Tenerife27
12. Reference list28

1. The historical development of tourism at Tenerife
12 million years ago in the Atlantic Ocean due to a volcanic eruption Tenerife was born, the biggest of the seven Canaries Islands. The Canaries islands belong to Spain, but they are located west of Morocco (Africa). The island as it is today was formed three million years ago by the fusion of three islands made up at the mountain ranges of Anaga, Teno and Valle de San Lorenzo due to volcanic activity from Teide. The earliest known human how settled at the islands date to around 200 BC, by people known as the Guanches. They had little technology, even by Stone Age comparison and dressed in animal hides and lived in caves on the island.(Wikipedia 2012). Their tracks are almost obliterated, but here and there, their presence stays preserved. E.g. in caves at the north of the island. The first attack occurred on Tenerife in 1494 by Alonso Fernandez de Lugo on behalf of the Spanish monarchy. In 1496 the Guanches were defeated, they were sold as slaves and the land was divided. After the victory over the Guanches founded "The Lugo" in 1496 the beginning of the current metropolis “San Cristóbal de La Laguna”. Tenerife became an important trading place, through the construction of the harbor in the capital Santa Cruz de Tenerife. Blixem travel (2012) In the following century, Tenerife was repopulated by people from across the growing Spanish Empire and agriculture & trade became central to the island's economy. In the 16th and 17th Centuries the island became an important stop over point for voyages to the new world, the beginning of tourism on Tenerife. Tenerife outdoors (2012) In the beginning of 1700 there was a lot of volcanic eruptions on the island. Due to a low point in the vineyards, many residents were obliged to emigrate. Despite bad times in the 18th century, the Canary Islands remained in the hands of the Spaniards. Blixem travel (2012) It wasn't until the 1890's that tourism began on any scale, especially the northern towns of Puerto de la Cruz and Santa Cruz de Tenerife.[24] The naturalist Alexander von Humboldt ascended the peak of Mount Teide and remarked on the beauty of the island. (Wikipedia.com) The typical 19th Century tourist where not the package deal travelers from Thomas Cook . These were the wealthy gentry who'd arrive on the island by tall-ship or steam ship, often for the purpose of convalescing in more temperate climes. Whilst Tenerife North Airport opened to the public in 1946 the social upheaval following the Spanish Civil war and World War II, left Spain, now under fascist rule of General Fransciso Franco, isolated. From the 1960's tourist where starting to visit Tenerife in that year 27 000 tourist visit Tenerife. 10 years later 300 000 tourist visited Tenerife. In this time also the first abuses committed in the building, which unfortunately often later degenerated into an uncontrolled building boom, because ultimately, five million tourists who annually visit the island today, are provided. Mass tourism began in the late 1970s, following the...
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