8 2.1.6. Market Situation 9 2.1.7. Market Share 9 2.1.8. Image Analysis 9 2.2 Competitor Analysis 10 2.2.1. Market Positioning 10 2.2.2. SWOT Analysis 10 2.2.3. Market Shares 11 2.3 Customer Analysis 11 2.3.1. Types of vision disorders 11 2.3.2. Numbers 13 2.3.3. Value Drivers 14 2.3.4. Decision Process 14 2.3.5. Customer Learning Mediums 14 2.4 Collaborators 14 2.4.1. Distributors 14 3.0 Market Segmentation 15 3.1 Segment 1 - Age group
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OF STATE FOR TRADE & INDUSTRY AND MANPOWER AT THE OSIM INTERNATIONAL LTD 30TH ANNIVERSARY GALA DINNER ON 28 FEBRUARY 2010 AT SHANGRI-LA HOTEL AT 730PM Mr. Ron Sim‚ Chairman and CEO‚ OSIM International Limited Distinguished Guests‚ Ladies and Gentlemen‚ Good Evening‚ Introduction I am delighted to join you tonight to celebrate OSIM’s 30th Anniversary. From its beginnings as a trading company in household goods in 1980‚ OSIM has transformed itself into a top leader in branded
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S TUDENT : _________________________________ I F YOU HAVE AN EMAIL ADDRESS PLEASE WRITE IT BELOW . T HANK YOU ! EMAIL ADDRESS: _____________________________________________________________ _________ P ARENT C ONFERENCE R EQUESTED . P LEASE CALL THE SCHOOL TO SET UP AN APPOINTMENT TO SPEAK WITH THE CONTACT US AT 7 TH GRADE TEAM . I F YOU HAVE ANY QUESTIONS ‚ PLEASE 478-982-1063. S OARING WITH THE E AGLES JCMS 7 TH G RADE S EPTEMBER 16‚ 2013 N EWS F ROM THE M IDDLE Academic Opportunity
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Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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Marieke and Geert Hofstede NHS. 2014. “What’s Your BMI?” NHS Choices. Accessed July 6‚ http://www.nhs.uk/Livewell/loseweight/Pages/BodyMassIndex.aspx Orwig‚ Ken OSIM. 2013. "Annual Report 2013 - Advantages and Challenges of Franchising." OSIM International Ltd Franchising World 39 (6): 43-44. OECD Better Life Index Phillip Capital. 2014. “OSIM International Limited‚ Growth in the Power of uInfinity”. Phillip Capital Pte Ltd. http://internetfileserver.phillip.com.sg/POEMS/Stocks/Research/ResearchCoverage/SG/OSIM20140507
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OSIM INTERNATIONAL LTD Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction‚ products‚ stores and an in-depth knowledge of a holistic health. Osim‚ with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier
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The global market for biosurfactants is expected to reach USD 2‚308.8 million by 2020‚ according to a new study by Grand View Research‚ Inc. Escalating consumer preference towards the use of bio-based products‚ particularly in Europe and North America is expected to increase biosurfactant penetration. In addition‚ stringent regulatory policies are further expected to augment the biosurfactant demand over the next six years. Methyl Ester Sulfonate (MES) was the largest consumed biosurfactant‚ accounting
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Summary of Cosmetics Giants Segment the global Cosmetics Market The world’s best know cosmetics companies are setting their sights on a lucrative new segment: the emerging middle classes in countries such as Brazil‚ Russia‚ India‚ and China. Marketers LÓréal‚ Procter & William Lauder‚ president and CEO of Estée Louder‚ calls China a ‘$100 billion opportunity.’ Nothing that there is no ‘one-size-fits-all’ idea of beauty cosmetics marketer pride themselves on sensitivity to local cultural preference
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Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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women E. all of the above 2. A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. A) market segment B) subculture C) ethnic group D) reference group E) subgroup Answer: B Page: 158 Difficulty: moderate 3. Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as _____. A) subsegments
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