The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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Essay Title: “The Importance and Elements of Organisational Structure” By Peter Kambona: pkambona@gmail.com Date: 18 February 2013 Table of Contents 1.0 Introduction 3 2.0 Importance of good organisation structure 3 2.1 Accountability 3 2.2 Revenue Growth 4 2.3 Product Development 4 3.0 Main Elements of Organisation Structure 4 3.1 Designing jobs 4 3.2 Creating a Hierarchy 5 3.3 Span of Control 5 3.4 Forming departments and work units 6 3.5 Coordinating
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Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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AGENDA PART 1: Introduction 1.1 At first glance..........................................................................................2 1.2 Body Shop brief history.............................................................................2 PART 2: Main analysis 2.1. Body Shop 2.1.1. Philosophy‚ Progress‚ Innovations…………………………………………………………….…3 2.1.2. The U.S. Market challenge...................................................................4 2.1.3. S.W.O.T. Analysis
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1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware. The brand value of the Body Shop will be of a high standard‚ due to the education of their staff and service
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Mintzbergs Model on Organisational Structures The Five Parts This note summarises the key features of Henri Mintzbergs theory on the structuring of organisations‚ which he presented in his book The Structuring of Organisations and Structure in 5 ’s: Designing Effective Organizations in the early 1980s. According to Mintzberg organisations are formed of five main parts: Operating core Those who perform the basic work related directly to the production of products and services Strategic apex
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TABLE OF CONTENTS Title Page I. Introduction 3 II. Functional Structure 4-6 III. Geographical Structure 7-9 IV. Product Structure 10-12 V. Matrix Structure 13-15 VI. Conclusion 16 VII. References 17 INTRODUCTION Organisational is a key element in a process of management. It is a system of structural relationship‚ all the way through which people under
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SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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