specifically for the Asian nation. 4. BRAND POSITIONING AND REPOSITIONINGINITIAL POSITIONING REPOSITIONING Garnier Ultra Doux Shampoo Ultra doux to Garnier Fructis- Ayurveda and natural Garnier Synergie to Garnieringredients Skin naturals Competitive pricing devoid of The prices were set at a slightany differentiation premium over mass brands Garnier Fructis Shampoo + Oil which eliminated the need of two separate hair-care routines. 5. STRATEGY ADOPTED Distribution Segmentation Sales Promotion
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ml Price in Rs DOVE HAIR FALL THERPY 64RS 117 RS 205 RS DOVE DRY HAIR THERPY 64RS 117RS 205RS DOVE DAILY HAIR SHINE 64 RS 117RS 205 RS DRY THERPY CONDITIONER 90ML -69 RS 180ML -125RS DOVE HAIR FALL CONDITIONER 90ML- FREE ALONG WITH SHAMPOO 180ML -125 RS HAIR FALL SOLUTION 100ML -56RS 200ML -105RS 400ML -179RS SUNSILK DREAM SOFT 100ML -56RS 200ML -105RS 400ML -179RS THICK AND STRONG 100ML -56RS 200ML -105RS 400ML -179RS ANTI DRANDRAFF 100ML -56RS 200ML
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Competitor analysis on shampoo market Industry perspective In industry perspective‚ a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. Competitive positions on existing brands: Market leader : Rejoice ‚ ‚ Vidal Sassoon‚ Pantene and Head & Shoulders (P&G is the No. 1 consumer goods company in Hong Kong. It is also the category market leader in Baby care‚ Shampoo‚ Conditioner‚ and Facial Moisturizer.- http://hk-tw
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The research of organic food Yining Wang— Victoria Northwood University 2011/12/01 The research of organic food Organic foods are foods that are produced without using modern synthetic inputs such as synthetic pesticides and chemical fertilizers. (Wikipedia‚ 2011‚ para. 1). Some people think organic foods are healthier than the traditional foods‚ some people oppose this opinion. The most important difference between organic foods and traditional foods is the farming method. The different
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A Study on Gugo and Okra as Homemade Shampoo A Research Done by: Francine Faye A. Jumaquio Majaline Faye A. Tolentino Romer T. Nepumoceno Talavera National High School Talavera Nueva Ecija A Study on Gugo and Okra as a Homemade Shampoo Claudine M. Lajara I-Rosal Introduction This study was conducted to determine the effectiveness of a homemade shampoo out of the native Gugo‚ scientific name Entada phaseuoliodes and Okra‚ scientific name Abelomoschus Esculentus L. in making
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Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium • Bottles contribute to 54% of sales value while sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29%
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Organic Farming Organic farming is a form of agriculture that does not use synthetic‚ which means artificial‚ fertilizers‚ pesticides and genetically modified organisms. Organic basically defines a way of growing‚ processing‚ and handling food. Organic farming promotes biodiversity. The dictionary defines biodiversity as the diversity among and within plant and animal species in an environment. The goals of organic farming includes maintaining diverse crops‚ keeping soil healthy‚ reducing pollution
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Essay points to concentrate on: - Russian organic market continues to grow‚ which is indicated by the recent statistics compared from 2011 to 2012 that reached $148 million in 2012. A 7.8% growth was indicated since 2011. - The lack of Russian certification system seems to pose a challenge on the expansion of organic food demand in Russia. - In 2015‚ Russian organic food is expected to boom significantly in the future due to the law that is going to be enforced by obtaining the certification
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The solvent used is a 3:1 mixture of toluene and petroleum. After the developing chamber is prepared‚ it is essential to begin preparation of the unknown DNPH derivative[6]. The preparation of the 1‚2 DNPH derivative of a ketone is in fact a small organic synthesis which produces a fraction of a gram of product. The second part of the lab makes use of NMR Spectrometry. NMR takes advantage of the magnetic properties of the 1H & 13C nuclei. We are only concerned with 13C because 12C does not have
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Organic fabric is sown‚ grown‚ harvested & processed through carefully implemented and monitored phases‚ utilising crop rotation and beneficial insect predators to prevent and control disease‚ weed and pest problems in the growing stages‚ as well as safe corn-starches and peroxides in the processing phase. The use of genetically modified seeds‚ toxic insecticides‚ pesticides and fertilizers & chemical inputs such as formaldehyde‚ heavy metals‚ chlorine bleaches and sulfurs are strictly prohibited
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