Category is the merchandise divided into special groups of articles which are general type. CATEGORIES OF BATA: Children’s Dress‚ Casual & summer Women’s dress Women’s casual Women’s Summer Women’s Canvas Women’s casual Men’s Dress Men’s Casual Men’s Summer Men’s canvas Men’s Thongs etc. BRANDS OF BATA: IN HOUSE BRANDS Bata Bata Comfit Sandak Bata & i Weinbrenner Bata prestige Bata ambassador Marie Claire Power North Star Marie Claire Patapata Bubble gummer B-first OTHER BRANDS Hush Puppies
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Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director‚ Executive Director of Bata India Limited. He has
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Director‚ Bata Emerging Markets (WEST) Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Muhammad Qayyum Vice Chairman & Managing Director Previous positions Retail Manager‚ Futura Footwear Limited‚ South Africa Retail Manager‚ Bata Pakistan Limited Merchandising Manager‚ Bata Pakistan Limited Area Manager‚ Bata Pakistan
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Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur CONTENTS A JOURNEY FROM TO 1. Early History and Evolution of BATA The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after
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Introduction Since 1942 Bata Pakistan has been offering its services to its valued customers by offer quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception‚ the company has not only maintained a good reputation of manufacturing high quality footwear for all segments. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than
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RESEARCH REPORT ON ROLE OF VISUAL MERCHANDISING IN FOOTWEAR IN BATA STORE FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky
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kind of differences do you think Bata might face in the Czech Republic and Slovakia? The Czech Republic is clearly further along in its progress to economic freedom than is Slovakia. In the Czech Republic‚ Bata is likely to face considerably less government intervention in its business than in Slovakia. Private property ownership and protection‚ property rights‚ and economic competition are likely to be more common in the Czech Republic. In Slovakia‚ Bata is likely to face greater political
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international brand‚ Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment‚ political environment and cultural environment. In the local market‚ Bata segmented their consumer based on the demographic‚ psychographic and geographic factors. Generally‚ gender‚ age and income differentiated under the demographic factors. Bata footwear is specially
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Raisa Tasnim | 2011-1-10-222 | Tahrima Khan | 2011-1-10-226 | Mezbah Uddin ahmed | 2011-1-10-22 | Letter of commence TABLE OF CONTENT SUBJECT | PAGE NO | EXEICUTIVE SUMMARY | | | | | | | | | | Executive summary of Bata is one of the world’s leading footwear retailers and manufacturers with operations across 5 continents managed by 4 regional commercial business units (CBUs). The MBU approach provides quality resources and support in key areas to the companies operating
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behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table: Variables | Segmenting unit | Explanation | Example | Geographic | World region | BATA has covered 5 regions. | Europe‚ Asia Pacific‚Latin America‚ North America‚ Africa. | | Country | Bata has been developed in almost 79 countries. | Bangladesh‚India
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