Variables | Segmenting unit | Explanation | Example |
Geographic | World region | BATA has covered 5 regions. | Europe, Asia Pacific,Latin America, North America, Africa. |
| Country | Bata has been developed in almost 79 countries. | Bangladesh,India, Canada,South Africa, Bolivia, Italy etc. |
| City | In provincial capitals of Bangladesh, Canada, India etc. | Mumbai,Dhaka, Chittagong, Montreal etc. |
| Density | Areas of cities where targeted customers are densed. | Bashundhara city mall,Dhanmondi,Khilgaon etc. |
Demographic | Age | All category aged people are targeting customers. | Bata Industrial s (safety footwear) Bubblegummers (children)Power (athletic shoes )Marie Claire (women)Hush Puppies(older)Island,north star(young) |
| Gender | Male,Female,Kids. | Bubble gummers,Hush puppies,Marie claire,Power,Sandak.etc. |
| Income | All categories earned people can have it’s product. | Sandak,Island,power,Marie claire,Weinbrener,Hush Puppies etc. |
| Occupation | Any kind of professionals | Formal shoes, Sandals, Choppol,Sports,Casual. |
| Generation | Baby, young, Older. | Island,Bubble gummers,Marie Clire,Hush puppies.etc. |
| Race | Asian,Black,White. | Variations in color of shoes.eg:Black, White, Chocolate,Blue,Red etc. |
Psycho-graphic | Social class | Upper,Lower,Medium class... [continues]
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