Swot Analysis Of Bata
Current Strategies
Consumer Evaluation As an international brand, Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment, political environment and cultural environment. In the local market, Bata segmented their consumer based on the demographic, psychographic and geographic factors.
Generally, gender, age and income differentiated under the demographic factors. Bata footwear is specially designed for male and female where the product ranges are available from a kid to an adult. Next, the lower middle-income consumers are their main target. In term of psychographic factors, Bata offered vast choices of footwear such as shoe, sandals and boots to satisfy the consumer needs. In fact, the consumer can easily get their preferable footwear in the store based on their personal interest. In term of geographic factors, Bata segmented the consumers by the area where the stores located in both urban and rural area. For instance, Bata set up the stores in the rural area of India not only for the convenient of local consumer whereas further promote their brand.
After classifying the market segment, the next step is to select the potential …show more content…
Bata owns a huge business portfolio in term of footwear and accessory. In the footwear product line, Bata has introduced various types of men footwear, women footwear and children footwear which include the sandal, casual shoes, sports shoes and formal shoes. Additionally, Bata also created a lot of brands other than Bata itself such as Hush Puppies, Power, Comfit, North Star, Sparx, Marie Claire and Sandak (Yoshita, 2016). The luxury product, mid-range product and low-end product are included among so many brands to gain the market share of all level social class
Consumer Evaluation As an international brand, Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment, political environment and cultural environment. In the local market, Bata segmented their consumer based on the demographic, psychographic and geographic factors.
Generally, gender, age and income differentiated under the demographic factors. Bata footwear is specially designed for male and female where the product ranges are available from a kid to an adult. Next, the lower middle-income consumers are their main target. In term of psychographic factors, Bata offered vast choices of footwear such as shoe, sandals and boots to satisfy the consumer needs. In fact, the consumer can easily get their preferable footwear in the store based on their personal interest. In term of geographic factors, Bata segmented the consumers by the area where the stores located in both urban and rural area. For instance, Bata set up the stores in the rural area of India not only for the convenient of local consumer whereas further promote their brand.
After classifying the market segment, the next step is to select the potential …show more content…
Bata owns a huge business portfolio in term of footwear and accessory. In the footwear product line, Bata has introduced various types of men footwear, women footwear and children footwear which include the sandal, casual shoes, sports shoes and formal shoes. Additionally, Bata also created a lot of brands other than Bata itself such as Hush Puppies, Power, Comfit, North Star, Sparx, Marie Claire and Sandak (Yoshita, 2016). The luxury product, mid-range product and low-end product are included among so many brands to gain the market share of all level social class