Swot Analysis Waawa

Wawa has revolutionized the convenience store industry. Wawa is doing so with fewer stores than any of its competitors as well. Wawa, the number eighth seller of coffee in the nation, has only 587 stores limited to Pennsylvania, New Jersey, Delaware, Maryland, and Virginia as compared to over 6,000 &-Elevens nation wide. Wawa has made a name for itself through its business strategies in many ways. Wawa forms a sense of community and has a cult like following of loyal customers. It is not only the customers that are attracted to Wawa. There are now vendors that only deal with Wawas. That creates countless jobs and creates a loyal fan base. One bread company moved from Pennsylvania to Vineland, New Jersey, to be closer to the central distribution factory. Wawa has changed the convenience store industry to the point where Wawa is considered a fast food restaurant with a gas station attached, not being a bad thing. Wawa has made a strong name for itself. SWOT, strengths, weakness, opportunity and threats, help Wawa stay on top. Its strong brand name and convenience is its strength. You walk into wawa with the mindset “I am hungry”,
Wawa has quality products and focuses on creating products that people want. The services that Wawa provides like their deli counter and their gas stations also separate them from many convenience stores. Wawa’s “place” is in only 5 states that help them control their stores better and keep the quality up. Also Wawa tries to tie in a sense of community with every store bonding with customers and creating a happy environment because they are centered in communities. Wawa’s “price” is competitive with their rivals but at the same time Wawa is constantly having promotions and deals. They also have pretty much all the products that people come into a convenience store looking for. Wawa’s “promotions” are everywhere. They are online, on the television, on billboards, our phones, and ads