September‚ October‚ 2011 The Role of Television Advertising and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Management‚ Science and Research Branch Islamic Azad University‚ Tehran‚ Iran Email: amin_asadollahee@yahoo.com Neda Tanha Student of advertising and Marketing‚ University of Applied Sciences‚ Tehran‚ Iran Email: nedatanha62@yahoo.com ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic‚ political and social issue
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1. Introduction to Advertising Advertising facilitates large scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The fact that companies spend crores of rupees on advertising through TV‚ radio and newspapers indicates its benefits in sales promotion. Advertising is within the scope of promotion which is one element in the marketing mix. It is getting popularity in the present highly competitive and consumer oriented marketing
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Advertisements targeting children have only increased since my childhood. The ever expanding markets for products and the media assault through advertisements are flooding society with ideas‚ information‚ attitudes and imagery which is difficult to control. This onslaught is affecting the young minds of our children to a great extent because entertainment is being intermingled with commercial messages. Adults may be able to create a rational resistance to this‚ but children may not. Children are captivated
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1 AN OPINION COMPOSITION When you are writing an essay that asks you to discuss a topic or give your opinion on a question‚ it is important to organize your thoughts and present your arguments clearly and to work out the structure of your essay before you start to write. 1. Plan four or five paragraphs: 2. 3. 4. 5. - an introduction (saying why it is important‚ what the situation is...) - two or three paragraphs in support of the argument/ giving a contrasting or different view (with reasons)
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Oh‚ What An Ad! Either we like them or we don’t. That’s the simple truth. And if we’re perfectly honest‚ most of the time we don’t. Advertising has always been a daring game in the 21st century‚ though. Facts‚ figures‚ weasel words‚ and magic ingredients: whatever the strategy‚ ads are everywhere‚ and with the opportunity to sway even a small fraction of 7 billion people‚ companies will stop at nothing to win us over. In the atmosphere of repetitive and often unwanted effort‚ however‚ the best
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What is an opinion essay? An opinion essay expresses your personal point of view on some controversial problem in writing. The main aim of an opinion essay is to persuade your audience that your position is correct. To produce a successful opinion essay‚ you should carefully choose the theme and conduct proper research on the debatable problem. Opinion papers should be interesting and well balanced to read. Both‚ your point of view and the opposing position must be introduced to guarantee the
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Opinion Essay Some people use marijuana for health purposes‚ some just use it to get really high. Smoking marijuana isn’t as bad as it seems to others. Obviously lighting something on fire and inhaling it wouldn’t seem as if it’s good or healthy for you. That’s why people get the wrong impression. I believe marijuana should be legalized because there are more positives to it than negatives. Marijuana can help people medically and help the economy. Ironically other substances that are
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Name Demeshov Yerkebulan ID 20121754 Opinion Essay Music is the best type of Art What is art? Everyone knows about it‚ but could you say a lot about music? May be yes‚ may be no. Music is the best type of art. Before proving it ‚ let’s talk about what music means. Music is an art form which medium is sound and silence. In many cultures music is an important part of people. Music contains all their history. May be for someone music is just
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It is all about Television It is practically impossible to find someone without a television nowadays. The reason for that phenomenon is simple: Watching TV is informing but also entertaining. Even in young ages children spend time in front of the television because they learn from it and it’s also fun. But is it really that important in our everyday lives? My opinion is yes. Nearly in every family at least one member switches on the television one time a day. But that’s understandable. First
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Opinion Essay Nowadays there are plenty of motivation theories which give a great opportunity for employers to use the human capital more effectively. However‚ it is very important to understand that a theory that works in one country not necessarily will work in another one. To prove it‚ I would like to show an example by comparing the motivation degree of middle managers from Sweden and Russia as a result of using the same motivation tools. As an example I would like to use Maslow’s Need Theory
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