Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. The major reason as to why Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics was to repair their image before the Olympics. Several agencies around the world were invited to discuss a contract with Chinese officials about the pre-games PR strategies‚ media training‚ and market research on Western perceptions of China. This was done
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In 776 B.C‚ the first Olympic Games occurred in Olympia. The Olympic Games was a part of a religious festival and in honour of the leader of the Greek Gods‚ Zeus. Only men‚ boys and unmarried girls were allowed to attend and compete in the games. If a married women was at the Olympic Games‚ they would be punished expect if they just owned a horse in the chariot race. This event held every four years and approximately 50 thousand people came all over the Greek world to watch and also take part. In
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London Olympics Assessment 1. Executive Summary 3 1.1. Preview 3 1.1.1. Recommendation 3 2. Terms of reference 3 2.1. Report specifications 3 2.1.1. Purpose 3 2.1.2. Scope 3 2.1.3. Aim 3 2.1.4. limitations and constraints 3 2.1.5. Objectives 4 3. Methodology and Procedures 4 3.1. Materials 4 3.1.1. How I sourced materials 4 3.1.2. Materials used 4 4. Findings/Analysis 4 4.1. The bid 4 4.2. Rejuvenation 5 4.2.1. New image 5 4.2.2. Location 5 4.3. Economic
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The Olympic Games first started at Olympia in Greece in 776 BC. At that time‚ the games held were organized into festivals. There was a peace agreement called the scared truce between the city-states of Elis and Pisa. The reasons for hosting the Olympic Games at that time fall into three obvious aspects —— the honour of competing‚ the opportunity for trade and also‚ for peace. The reason why cities bid to hold the Olympics now are more complicated than in ancient time. But the main reasons remain
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“Dropping of Olympic wrestling shatters Dreams all around the world” Wrestling is one of the oldest sports known to man. Wrestling has been around for longer than just about any sport that has ever participated in the Olympics. Wrestling has been around since 708bc when it was a part of the first Olympics ever. On February 12th‚ 2013 the IOC decided to drop Olympic Wrestling from ever participating in the Olympics again. People all around the world were shocked by the decision of the IOC‚ and
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London Olympics 2012 Legacy - Controlled Assessment - How will people in the UK benefit in the long term from the facilities developed for the 2012 Olympic? The London Olympics commenced on 27th July 2012‚ after beating four rival cities in summer 2005 to win the right to stage the Olympic Games in 2012. After an exhaustive two year search to find the hosts‚ London came out on top: out of itself‚ Madrid‚ Paris‚ Moscow and New York. Plans for the new Olympic park based around the deprived area
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com/wordpress/wp-content/uploads/2012/08/Olympic-Rings.png In 1936‚ the summer Olympics were hosted in Berlin. Hitler was the chancellor of Germany at the time‚ and the Nazis were in power. Before the Olympics‚ German Jews had been segregated and discriminated against by Aryan Germans. The 1936 Berlin Olympics were not righteous‚ fair‚ or unbiased in any way‚ shape‚ or form. Through the Olympics‚ Hitler spread his anti-Semitic views to millions of spectators and athletes that attended the Olympics. The Olympics were an extremely
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bThe Ancient Olympic Games When were the first Olympic Games? The first known Olympic Games was recorded in around 776 BC in Olympia‚ Greece. They were celebrated until 396 AD. What events took place in the Ancient Olympic Games? The Ancient Olympic Games consisted of only one race‚ the "stade" race‚ which was the length of the stadium and between 180 and 240 metres long (we don’t know for sure). Over the years more running races and other events were added‚ including boxing‚ wrestling
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Executive of the Olympic Authority Beginning July 22‚ 2005 David Higgins accepted the position of Chief Executive of the Olympic Delivery Authority (ODA) ("David Higgins Appointed Head of Olympic Delivery Authority‚" 2005‚ para. 2). The ODA was in charge of building key Olympic venues‚ facilities and infrastructures for the 2012 London Olympics. Higgins was directly involved with the construction of the Olympic Park‚ the Athletes Village as well as other site related to the 2012 Olympics ("London Olympic
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The Ancient Olympic Games is a series of competitions held between representatives of several city-states from Ancient Greece‚ which featured mainly athletic but also combat and chariot racing events.[1] The origin of these Olympics is shrouded in mystery and legend.[2] One of the most popular myths identifies Heracles and his father Zeus as the progenitors of the Games.[3][4][5] According to legend‚ it was Heracles who first called the Games "Olympic" and established the custom of holding them every
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