. . . . . . . . . . . . . 24 The LeGO GrOup 2011 3 It all began in 1932 In 1932 Ole Kirk Kristiansen‚ a Danish joiner and carpenter‚ began making wooden toys . The business he established later passed from father to son‚ and today the founder’s grandson‚ Kjeld Kirk Kristiansen‚ and his children own the LeGO Group . In 1958 Godtfred Kirk Christiansen‚ son of Ole Kirk
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With this in mind‚ the LEGO Group has developed and marketed a wide range of products‚ all founded on the same basic philosophy of learning and developing – through play. It all began in 1932 ... The founder‚ Ole Kirk Christiansen‚ hit upon the LEGO name in 1934. He took the first two letters of the Danish words LEG GODT‚ meaning “play well”‚ and put them together – quite unaware that one meaning of the word in Latin is ... “I put together”.
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generations of people was founded during the Great Depression in 1932 by Ole Kirk Kristiansen‚ a Danish carpenter. Kristiansen started making toys out of wood and had 12 employees under him. The word LEGO combines two Danish words leg and godt‚ which mean “play well” and in Latin‚ fittingly means “to put together”. It’s ironic that LEGO was given that name because it was only later that Ole’s son Godtfred Kirk Christiansen strategically noticed an opportunity of creating the “LEGO system of Play”
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Tietgen Business College MM216 COM October 2011 ANALYSIS OF THE LEGO GROUP Daniella Pascu Daniella Pascu Helvijs Smoteks Noelia García Csaba Precub Keystrokes: 27205 Teachers: Meg Sønderlund Peter Storm-Henningse Executive Summary This project is a case study of the LEGO1 Group to analyse the company´s current situation‚ its future campaign strategy and its further potential of innovate development. The objective is to analyse the management strategy in an objective perspective and find out
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Introduction The toy I have chosen is the Lego Deluxe Brick box for children aged four to seven years‚ which also includes miniature figures. Lego was first invented in 1947 in Denmark by a man named Ole Kirk Christiansen. The name Lego comes from the Danish word ‘LEgGOdt’ meaning play well. This toy is very popular with all children and is good for free play and can help a child to be creative. Lego comes under the category of table top area of play‚ and
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thrives once again as the world’s most competitive toy company. As such as is the case‚ this essay shall examine Lego groups ‘from riches to rags to riches’ story with a special focus on the strategic management process. Founded in 1932 by Ole Kirk Christiansen‚ the LEGO Group made wooden toys in the craftsman shop in Billund‚ Denmark. LEGO was an abbreviated form of the Danish expression‚ "leg godt" (play well). Over the following 15 years‚ Christiansen’s business focused around offering great items
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based toy making company • Founded in 1932 (during the Great Depression)as a small carpenter’s workshop Ole Kirk Kristiansen – build stepladders‚ iron boards and wooden toys • HQ – Billund‚ Jutland in Denmark • 1934 – Kirk’s son joined Godtfred Kirk • LEGO means – “leg”(play) “godt”(well) ORGANIZATION • Owned by the third and fourth generations of the Kirk Kristiansen founding family: Kjeld Kirk Kristiansen and his three children. FINANCIAL HIGHLIGHTS Income Statement Revenue Expenses Net Profit
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designers want to innovate something they need to think outside the room not inside the room. The Lego Group is one of the examples that showing how toys designer using their creative to create Lego by think outside the box (Elamsy‚ 2014). In 1932‚ Ole Kirk Khristiansen created the Lego Group and innovate the wooden toys that are radical
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Innovation…………………………………………………………………………..…..12 Reference 14 Appendices………………………….……………………………………………...15 A. Memos…….………………………………………………………………………………………..…15 B. Project A Log for mm215……………………………………………………………….…..17 Executive Summary LEGO Group began in the workshop of Ole Kirk Christiansen‚ and has a long history which started with making wooden toys‚ plastic toys and then getting to the famous brick. Because of the foreign competition‚ many companies‚ including LEGO‚ had to reevaluate their strategies to regain competitive
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movie that I watched is entitled‚ “The Autobiography of Miss Jane Pittman. It actually started out as a novel‚ written in 1971 by Ernest J. Gaines. It was produced as an award-winning television movie in 1973. The movie was produced by Robert W. Christiansen and Rick Rosenberg. It was directed by John Korty‚ with screenplay written by Tracy Keenan Wynn. The main actresses/actors are as follows: Cicely Tyson (Miss Jane Pittman)‚ Eric Brown/Arnold Wilkinson (Jimmy)‚ Richard Dysart (Master Bryant)
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