own money was a very positive sign for investors. Negative things: - Although Jim was aware of the fact‚ that he needs different skills in the team‚ he found no one with experience in software development. When he outsourced it he has nobody at Ockham who steers Flex Solutions. - A result from that was the critical presentation of the prototype at IBM which was not well pre-pared. At the beginning they started with a structured approach (see positive things) but during implementation they got
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Comp 1 3/12/2013 The Razors Edge The Razors Edge was a story created in 1944 and two years later was transformed film (in 1946) and redone in the mid-1980s. It is a captivating story of a man’s quest to find the meaning of life. The movie brought you to many places and left me questioning many actions‚ only to find the answer of why he did it shortly after his actions. This movie has many meanings‚ it makes you think‚ it gets under your skin‚ and it really makes you think about how you live
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Clean Edge Razor For many years‚ personal health care and shaving for men was seen as a routine maintenance issue. The U.S. razor market has recently seen an upswing in sales and overall interest in multiple categories of products offered in the past five to ten years. In recent years‚ new products and promotions have drastically changed the approach some men take to the daily chore of shaving. Product innovations have turned this morning ritual from a chore into a pleasing grooming experience
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Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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What changes are occurring in the non-disposable razor category? Paramount is facing not only the traditional‚ on-going competition from the other long term‚ established companies in the market‚ but faces increasing challenges to its market share from new entrants as well. Traditionally‚ the market consisted of disposable and non-disposable razors‚ but within the last few years‚ a new trend has emerged. As a result of the increased emphasis on esthetic‚ or beauty products for men‚ there has
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Executive Education Center Executive MBA program Teamwork: Sadik HAMIDI Khedidj hafid Rachid charmouh Clean Edge Razor. 1. The changes occurred in the non-disposable razor are as follows: * There was an increase by 5% on the market. * The rate of new product introduction had accelerated in the last years 2008.2009 by 22 SKUs. There are two types of competition for Paramounts: One linked to direct competitors providing the same product ( Prince; Bent and Klein;
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Nedim Čelebić BSAD 350 – Marketing June 6‚ 2012 Clean Edge Razor: Splitting Hairs in Product Positioning Executive summary Paramount is planing to launch a non disposable razor ‘Clean Edge’. This companyis a market leader in the non disposable razor market. Currently it is offering Paramount Pro and Paramount Avail. Neither pro nor Avail has introduced significant technology innovations in the last five years. The non disposable razor and refill cartridge market is divided into three segments
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business venture‚ Ockham Technologies‚ are similar to those that many other start-ups have experienced or will soon encounter. When creating a new business‚ it is important that those involved in the process have clearly defined roles‚ and that they know where they stand in the hierarchal structure of directors. It is also important that when a business is deciding a board of directors‚ they are willing to fully commit to the organization. The early days of Ockham Technologies were slightly unsteady
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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Case Brief #1 : Clean Edge Razor October 29‚ 2013 1. Problem Statement: Paramount Health and Beauty Company having difficulty to choose position their new product (Clean Edge) in the market. 2. Situation Analysis: Company (Paramount Health and Beauty Company) Paramount is a respected brand in the industry since 1962 Paramount offered two lines of nondisposable razors and refill cartridges. The Paramount Pro for moderate segment and the Paramount Avail for a value offering Paramount is
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