INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal‚ professional needs‚ attitudes and values‚ personality characteristics‚ social economic and cultural background‚ age‚ gender‚ professional status to social influences of various kinds exerted a family‚ friends‚ colleagues‚ and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs
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Consumer Behaviour: CHAPTER 1 Consumer behaviour and marketing strategy: * market segmentation * positioning strategy * new market applications * global marketing * marketing mix * consumerism‚ ethics and non profit marketing Consumer behaviour is product person situation specific * product specific * person individual * situation Consumer behaviour * a discipline dealing with how and why consumers purchase (or don’t purchase) products and services
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individuals who buy for themselves or their family (hence the term ’consumerism ’ in economics and politics)‚ whereas a customer can also mean the retailer or person who buys from the manufacturer‚ etc. for ultimate sale to others. The one who buys the product is called a customer and the who uses the product is called a consumer. -A customer is who buys the things but a consumer is the person who finally utilizes it. What do you mean by consumer behaviour? It is the study of why‚ how‚ what‚ where
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Social care working with children and families Level 4 Final exam 1. In your own words summarise the major learning points from the whole of the programme with particular reference to : * Principles of social work with children and families * The process of social work with children and families * Working with adults in the family * Immediate protection of the child * Working with the family as a group * Working with children being looked after by the local authority
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FAMILY There are five social institutions namely‚ family institution‚ education institution religion institution‚ political institution‚ economic institution .So all these institutions are inter related and inter linked with each other as the part of human body. As for as the family institution is concerned. Family as the social institution performs several functions. Kingsly Davis‚ Specks the four main functions of the family. i. Reproduction. ii. Maintenance. iii. Placement. iv
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`challenging behaviour’ is now more commonly used and has replaced previous terms such as ‘problem behaviour’ or ‘behaviour disorder’. The reasoning is that it reflects a view that the problem is not a property of the behaving person but emerges from how the behaviour is perceived‚ managed and tolerated by other people. The intensity of the challenge depends not only on the nature of the behaviour but also on the skills of the carers and others in their abilities to respond to the behaviour with a view
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THE FAMILY There is no general definition of the term ’’ family’’ as its structure and functions vary from society to society. In our society‚ the family is seen as a group or social arrangement in which individuals who are specifically related by blood‚ marriage‚ adoption or some other factor‚ group together and tend to share a domestic unit-a household. Not all households can be described as families‚ however. The family is the basis on which large communities or societies are formed. It
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How social learning and aggression affects children’s behaviour Introduction This report introduces you to a study by Bandura‚ Ross and Ross which aimed at finding out how social learning and aggression as contributed to our understanding of children’s behaviour. We will find out why they had done this research‚ what happened during this experiment and their outcomes. Background: Bandura and colleagues researched how we learn‚ particularly how social learning has framed aspects of behaviour
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THE BENEFITS OF NUCLEAR ENERGY The only clean‚ safe energy source capable of ensuring the continuation of our industrial civilization while protecting the environment. by Bruno Comby Introduction and conclusion (previous conclusion elevated to introduction) Nuclear energy is a clean‚ safe‚ reliable and competitive energy source. It is the only source of energy that can replace a significant part of the fossil fuels (coal‚ oil and gas) which massively pollute the atmosphere and contribute
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Tourist Behaviour ASPECTS OF TOURISM Series Editors: Professor Chris Cooper‚ University of Queensland‚ Australia Dr C. Michael Hall‚ University of Otago‚ Dunedin‚ New Zealand Dr Dallen Timothy‚ Arizona State University‚ Tempe‚ USA Aspects of Tourism is an innovative‚ multifaceted series which will comprise authoritative reference handbooks on global tourism regions‚ research volumes‚ texts and monographs. It is designed to provide readers with the latest thinking on tourism world-wide and in
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