MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. We’ve recently launched two new flavours in the short space of two months – Thrillin Curry & Tricky Tomato Noodles. Blending Emotions with ingredients ‚ the two new flavours deliver strongly on “Taste Bhi Health Bhi”. It is now available in 5 delectable flavours: Masala‚ Chicken‚ Tricky Tomato‚ Thrillin Curry and Romantic Capsica. Maggi noodles is a brand of instant
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Indian Food Industry Last Updated: June 2013 Introduction The Indian food industry has witnessed strong growth over the past few years. India is the world’s second largest producer of food next to China‚ and has the potential of becoming the biggest producer in the years to come. The total food production in India is likely to double in the next ten years. Indian food service industry is currently worth Rs 2‚47‚680 crore (US$ 41.39 billion) and is expected to grow at the rate of 11
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Consumer. 10. Marketing mix. 11. Tag lines. 12. Segmentation‚ Targeting‚ Positioning Analysis. 13. Competitors of Maggi. 14. Market share. 15. Ingredient for Maggi 2 minute noodle cake. 16. How Maggi is packed. 17. SWOT Analysis. 18. Market Penetration Strategies of Maggi Noodles. 19. Brand recall and Future trends. 20. Bibliography. Nestle company profile * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130
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worldwide demand for instant noodles has reached 65.3 billion servings in calendar 2003 and continues to expand. The following chart shows that Asia accounts for 87% of the total. The primary target of Nissin Food Products Co.‚ Ltd.‚ is no less than the No. 1 global share. As a result‚ the Company‚ the pio- neer of instant noodles‚ is expanding sales and marketing activities around the globe‚ not just in Asia. 1958 – Chicken Ramen 1971 – Cup Noodle 1971 – Top Ramen 1992 –
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NISSIN Foods (日清食品) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. But‚ time flies and everything has changed. Since the market of instant noodles has changed a lot‚ NISSIN is facing some challenges. Thus‚ NISSIN Foods have to change their marketing strategy if they want to maintain their success. In this essay‚ I will focus on the instant noodles strategy for NISSIN Foods in the next five years. Background NISSIN was
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Marketing Situation 1.1 Introduction to Noodle Market • Noodles are a value added item made from flour. Amongst processed cereal products in India‚ noodles have a share of output and constitute the largest segment in this sector of the processed food market. • Noodles can be classified according to type of raw materials used in their manufacture‚ the type of manufacturing method used‚ and the form of the product on the market and the size of the noodle strands. • The most popular especially
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diverse because Vietnam is an agricultural country of origin of hot‚ tropical monsoon. Besides Vietnam’s territory is divided into three regions is markedly North‚ Central and South. However‚ the most important in Vietnamese food are Fish sauce and Pho (Noodle Vietnamese) Body Vietnamese Food is a style of cooking derived from Vietnam with fish sauce‚ soy sauce‚ rice‚ fresh herbs‚ fruits and vegetables all commonly used. Vietnamese recipes utilize a diverse range of herbs‚ including lemongrass‚ mint‚
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soup- the first launch of Maggi brand of instant foods in 1882-83.Towards the end of the century‚ Maggi company was producing not just powdered soups‚ but bouillon cubes‚ sauces and other flavorings. However in India(the largest consumer of Maggi noodles in the world!) it was launched in 1980’s by Nestle group of companies. Maggie had merged with Nestle(This company too has a very interesting history which I will discuss in some other review!) family in 1947. When launched it had to face a stiff
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BRAND AUDIT SECONDARY RESEARCH REPORT THE MAGGI STORY [pic] Abstract Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report‚ we present the results of an audit conducted to analyse and learn about the Maggi brand‚ its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory‚ to analyse and learn about the customer perception‚ we have
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Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color‚ price‚ fluffiness‚ quality of service
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