MARKETING MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories‚ according to use‚ price‚ need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units
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Business Interests vs German Pressures L/O/G/O www.themegallery.com What are the trends in mobile handset industry? Nokia is the largest mobile handset manufacturer in the world with a 40% market share. Industry enjoyed healthy margins however since 2001‚ industry is marked by declining prices and week margins making companies look at low-cost production options. Outsourced manufacturing of handsets Demands in the developed markets like US & Europe has saturated Significant growth has
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HERE Jiepang API TeleCommunications Systems‚ Inc. Other Prominent Vendors AdMoove AT&T Mobility AutoNavi ByteLight Boeing Cisco Systems ChalkBoard Pte Combain Mobile Ericsson Kitlocate Masternaut Mobile Arts MiTac International Nokia Siemens Networks Poynt Persistent Systems Placecast Redknee Sense Networks Skyhook Wireless Shopkick Taganode TeleNav TruePosition Telemap VLD Walkbase WiFiSLAM Wifarer xAD Key Market Driver Integration of Mobile
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Table of Contents 1.0 INTRODUCTION 2 1.1 Background of the study 2 1.2 Statement of the problem 3 1.3 Objectives of the study 4 1.4 Hypothesis 4 1.5 Significance of the study 5 1.6 Scope of the study 5 1.7 Limitations 6 1.8 Assumptions of the study 6 2.0 RESEARCH AND ITS METHODOLOGY 7 2.1 RESEARCH DESIGN 7 2.2 TARGET POPULATION 8 2.3 SAMPLING 8 2.4 SAMPLE SIZE DETERMINANT 8 2.5 MEASUREMENT INSTRUMENT DATA ANALYSIS 8 2.6 BUDGET 10 3.0 TIME FRAME 10 4.0 REFRENCES 11 1.0
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Nokia’s Technology Strategy As you all know‚ Nokia was the world’s largest vendor of mobile phones from 1998 to now. One of the reasons this company success is because of the technology strategy. Nokia’s use of technology is a key contributor to the company’s overall business goals. The right technology strategy provides revenue through differentiation‚ brings cost advantage and a favourable supply environment. It gives access to the right technologies at the right time and also helps shape the
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automatically restart. Increase battery life by 30% because phone receives less signal from network. *#4720# – Half Rate Code activation. *#4720* – Half Rate Code deactivation. The phone will automatically restart If you forgot wallet code for Nokia S60 phone‚ use this code reset: *#7370925538# Note‚ your data in the wallet will be erased. Phone will ask you the lock code. Default lock code is: 12345 Press *#3925538# to delete the contents
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minimization in market share is because of its old culture which hasn’t changed with time. If we look at their product range we understand that Nokia had almost everything to be still world leader in phone industry‚ however they lost because of weak culture where every little or big thing had to go through extensive approvals. From the developments at Nokia it seems they were pioneer in smart phones as well as
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3G vs 4G There has been more talk about 4G (fourth generation) mobile broadband recently and Nokia Siemens Networks (NSN’s) has announced that the first 4G field trials have been completed in Berlin. As 4G seems to have taken a step closer to reality‚ I decided to do some research and find out what advantages 4G may offer over 3G. The specifications for 4G are not standardized yet but the following 3G vs 4G table gives an idea of what 4G is likely to provide. Technology | 3G | 4G | Frequency
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MARKETING MARKETING PLAN NOKIA LUMIA Tutorial: Tut 1 BA Group members: TABLE OF CONTENT I. Executive Summary II. Current Marketing Situation 1. Market Situation 2. Product Situation 3. Competitive Situation 4. Distribution Situation 5. Macro-environment Situation III. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats IV. Objectives and Issues 1. Objectives 2. Issues V. Marketing Strategy 1
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PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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