"Nokia Opportunities And Threats" Essays and Research Papers

  • Nokia Opportunities And Threats

    continuous usher in new era for further economic cooperation opportunities. Market access commitments which are under CECA had set free ASEAN-India Trade-in Agreement in order to have more liberal tariff concessions. Other than that, India’ cooperation investment could be strengthen through improvement on rules and regulations, and provide protection on it. Therefore, endorsement of this agreement is highly perceived as a trading investment opportunity. 1.2 Economic Factors Economic liberalization ...

    Economics, Economy, Free trade 1180  Words | 4  Pages

  • NOKIA

    Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level, Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan, “ Connecting People ”, by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs, strong customer recognition and upholding...

    Mobile network operator, Mobile phone, Nokia 1507  Words | 5  Pages

  • Opportunities and Threats for Amazon.Com

    sections. The topical sections are as follows: Existing mission, objectives, and strategies Suggested vision and mission statements EFE Matrix (external factors evaluation) IFE Matrix (internal factors evaluation) TOWS Matrix (threats-opportunities-weaknesses-opportunities) Existing Mission, Objectives, and Strategies The existing mission of Amazon.com is to provide in an online venue the information necessary to allow people locate and purchase anything they may want (assuming that what people...

    Amazon.com, Customer relationship management, Electronic commerce 747  Words | 3  Pages

  • Nokia

    Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications, games, music, media, and messaging, and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provide telecommunications network...

    Bluetooth, GSM, GSM services 826  Words | 12  Pages

  • Globalization: Threat or an Opportunity

    most important dimensions of globalisations, these are cultural and political dimension which in my point of view are the most important aspects of globalisation. Many people view the economic globalisation as a process that offers fear or rather threat to many local markets. They also see it as it makes poor people become poorer and wealthy people become wealthier. It is a fact that economic globalisation offers inequality and not evenly contributed throughout the world. Many countries which have...

    Economics, Economy, Globalization 1337  Words | 4  Pages

  • NOKIA

    MANAGEMENT THEORY AND PRACTISE CASE STUDY ANALYSIS OF “WHERE NOKIA WENT WRONG” by JAMES SUROWIECKI SUMMARY NOKIA - The Decline of a Global Brand The decline of a global brand-NOKIA happened on a Tuesday, the day in which Nokia sold its handset company to Microsoft. Nokia was once the world's biggest cell phone most valuable handset, who introduced the first mass-market mobile handset. one of them gave more emphasis on the hardware than the software when compared...

    Computer software, Maemo, Microsoft 648  Words | 3  Pages

  • Nokia

    Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through...

    Fredrik Idestam, Mobile phone, Nokia 1036  Words | 4  Pages

  • Opportunities and Threats for Starbucks

    implemented are the buying policies, which only allow the company to purchase from those other businesses (suppliers) who follow the same environmental strategy as Starbucks. This illustrates the integrity of the company as they can sometimes sacrifice opportunities if they don't follow what the company stands for. In addition to waste reduction, Starbucks also aims to reduce energy usage and once again, demonstrates this by doing energy audits and then using the results to change store design or procedures...

    Central Intelligence Agency, Coffee, Inflation 984  Words | 3  Pages

  • Sony Threats and Opportunities

    Porter’s Five Forces Analysis 1. Threat of Substitute Products (LOW) The possibility threat of substitutes is moderately low; since there are few substitutes from other industries (if any); and most of them are seemed to be obsolete or have on foot out of the door, e.g. digit camera in the place of film camera and fax machines in place of overnight mail delivery. Consider that Sony has built a good reputation and strong customer loyalty, it effectively position the company’s products against product...

    Advanced Audio Coding, Akio Morita, Innovation 1853  Words | 6  Pages

  • Vrio Nokia

    competenceswere chosen from Nokia: quality, price, services/functions, and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia, it is not uncommon in the...

    Brand, Brand equity, Brand management 723  Words | 3  Pages

  • Opportunity and Threats

    Opportunity * Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’ * Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. This will result enhance brand awareness and increase the sales * Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural...

    2008 Summer Olympics, 2012 Summer Olympics, Marketing 585  Words | 2  Pages

  • Nokia Swot

    Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10,000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances ...

    Apple Inc., IPhone, Jorma Ollila 778  Words | 4  Pages

  • Nokia Case Analysis

    Nokia - The SWOT Analysis Strengths: Nokia is known to have the "largest network of distribution and selling” compared to the other mobile phone brands in the market. It is possible to say that this enlarges Nokia’s market share, makes Nokia products “easily available for the target costumers” and creates high brand awareness. Nokia’s attributes such as having a “user-friendly” system, and its accustomed usage are shown as to be the main reasons for the consumers to prefer Nokia. In addition...

    BlackBerry, IPhone, Marketing 1217  Words | 4  Pages

  • Strategic Analysis Nokia

     Course: Name Strategic Analysis on Nokia Yours Name Professor’s Name [optional] University Overview With the future of Smartphone in the mobile market, Nokia, an eminent leader in mobile phones, lost its market value. The company was not able to adjust well to the market changes that occurred due to the new era of mobile phones which started after the release of Iphone. Nokia tried to make a market for its own Smartphone that used Symbian as the operating system. But the market...

    Cellular network, IPhone, Laptop 994  Words | 6  Pages

  • Nokia analysis

    Nokia I have been given the opportunity to work with Nokia and perform a SWOT analysis according to the information given and information collected by myself. If we start off by making an internal marketing audit of Nokia, we could start by looking at the 4 P’s. The 4 P’s is the four most important components of the product strategy. This is where the company can differentiate and gain ground on their product in comparison to their competitors. Product Nokia’s has a lot of different products...

    IPhone, Maemo, Marketing 1063  Words | 4  Pages

  • E-Business, Opportunities & Threats

    and talented people that will enhance the process of NBB services and this will raise the competition. Also NBB is offering new loans plan from time to time and offer many type of debit and credit cards. New providers NBB try to not give the opportunity to other new banks for being best than NBB, NBB develops its website to make it much easier and easier and simple to use like provide answers of frequently asked questions “FAQs”. Also it is offer transfer funds, credit card and loan payment can...

    Antivirus software, Bookkeeping, Credit card 1044  Words | 4  Pages

  • Nokia Connecting People: Connecting Advantage

    Nokia Connecting People COMPETITIVE ADVANTAGE Nokia competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing, Billing & Service Provisioning Software, and Customer Relationship Management, Marketing & Sales Software sectors. Nokia competitors include: Samsung Electronics, Apple inc., Stephen Elop said Nokia is surrounded by a 'fire of competition', according to a company memo:...

    Google, Maemo, Mobile phone 2532  Words | 7  Pages

  • Nokia- Swot Analysis

    NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865, Fredrik Idestam, a mining engineer, founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922, Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here, they foray into new ventures like in power and electronic business in late 1970s. By 1987, consumer electronics became Nokia major business...

    GSM, Marketing, Mobile network operator 1317  Words | 4  Pages

  • Nokia Strategic Management

    Management Nokia Description of Company Nokia envisions a world where connecting people to what matters empowers them the most of every moment Nokia's CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation...

    GSM, Management, Mobile phone 774  Words | 4  Pages

  • Nokia Case Analysis

    Nokia Case Problem statement Until recently, the mobile phone industry’s sole profitable market was the developed one. Today, low end, emerging markets are growing rapidly and are proving to be profitable; the emerging market accounts for 60% of Nokia’s revenues alone. Determining which market to target affects both the production of phones as well as the services that need to be developed. Nokia is now faced with two options: should they continue operating in both the developed and emerging...

    Country classifications, Developed country, Developing country 752  Words | 4  Pages

  • Nokia India

    Marketing Economics- Nokia India Case Table of Content Place the mobile- and smartphones on the PLC curve for the Indian market and assess the attractivity of the market. (10 %) The Indian mobile and smartphone industry is one of the fastest growing markets in the world.1 The market for mobile handsets, which include feature-phones and smartphones, are expected to grow at a CAGR (compounded annual growth rate) of 15.8% over the years from 2010-14. The establishment...

    Ericsson, IPhone, Marketing 2021  Words | 7  Pages

  • Nokia Performance

    of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness, but it isn’t unique. For many years, Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end, technologically advanced phones and simple, inexpensive phones, all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product...

    Advertising, Brand, Brand management 1634  Words | 5  Pages

  • Nokia Market Analysis

    com/telecommunication-companies-swot-analysis/9-nokia-swot-analysis.html http://www.allbusiness.com/human-resources/employee-development/597569-1.html http://www.scribd.com/doc/23549554/Nokia-Strategic-Management http://www.scribd.com/doc/29509314/Nokia-Assignment http://www.scribd.com/doc/46803480/NOKIA-Presentation http://www.scribd.com/doc/46607834/Nokia-Ppt-Marketing http://www.scribd.com/doc/38618221/Nokia-STP-Strategy http://www.slideshare.net/merragun/nokia-strategy-presentation http://www.slideshare.net/merragun/nokia-strategy-3763661...

    Ericsson, GSM, Mobile network operator 1675  Words | 5  Pages

  • Nokia Analysis

    Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19, 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years...

    GSM, GSM services, Microsoft Windows 921  Words | 4  Pages

  • Ford: Strengths, Weaknesses, Opportunities, Threats

    Ford: Strengths, Weaknesses, Opportunities, Threats A SWOT analysis is a look at a company’s strengths, weaknesses, opportunities, and threats, and is a tremendous way to gain a detailed and thorough perspective on a company and its future. Fresh of an shaky third quarter earnings report, in which the company reported a fall in revenue and income, yet forecasted higher than expected forecasts, I would like to pinpoint on one of the companies that built America into the industrial giant that...

    Automotive industry, Detroit, Ford Motor Company 782  Words | 3  Pages

  • Swot Analysis for Nokia

    SWOT analysis for Nokia Introduction Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional...

    IPhone, Mobile phone, Nokia 948  Words | 4  Pages

  • Nokia

    offerings NOKIA Nokia, originally a Finnish forestry products company formed is 1865, is now the world's top seller of mobile phones. Over the years, Nokia has made everything from toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused all of the company's resources on telecommunications. Nokia's first digital phones appeared on the market in 1993. At the time, Nokia expected to sell only about 400,000 units. Instead, it sold 20 million. By 1998, Nokia was selling...

    Cellular network, Mobile network operator, Mobile phone 800  Words | 3  Pages

  • Market Position of Nokia Smart Phones

    Problem with Nokia smartphones As Nokia entered the smarphone market well after Apple RIM. And Samsumg/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore, prefer buying brand that made their proof on the market. Thsus/ is lagging behind its rival in the smartphone market. They launched the Lumina 900 with windows software; but customers are still hesitating to purchase the phone’. 1. In a market that’s shifting rapidly towards...

    Ericsson, IPhone, Mobile network operator 911  Words | 7  Pages

  • Nokia case study

    3. Less promotion 4. Poor sales Service Opportunities: 1. Developing countries like China, Bangladesh, India and Pakistan has enormous demand potential. 2. Style/ Design of the mobile phones. 3. Expansion of new Threats: 1. China/ Clone phones. 2. Market Position 3. I. Overview Nokia is a Finnish communications and information technologymultinational corporation that is headquartered in Espoo, Finland. Its Nokia Solutions and Networks company provides telecommunications...

    Bluetooth, Cordless telephone, Fredrik Idestam 590  Words | 3  Pages

  • Nokia

     Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a second...

    Cellular network, GSM, IPhone 825  Words | 3  Pages

  • Nokia

    1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies...

    IPhone, Mobile phone, Motorola 1141  Words | 3  Pages

  • Nokia

    Distribution channel in India Nokia owns the distribution centers in west and south India but, it distributes in northern and eastern part of India through HCL infosystems. HCL and Nokia have had a long partnership since past 10 years. HCL has centers in more than 180 cities. The stocks for distribution by HCL are transported from Gurgaon to a small center in Parvanu, Himachal Pradesh which is owned by HCL. HCL receives orders from various distributors in the region. After taking these orders...

    GSM, Marketing, Mobile network operator 610  Words | 3  Pages

  • Aec: Opportunity or Threat to the Workforce of Thailand

    (Deutsche Bank 2013; Chongphaisal 2011). The free flow of skilled labor and investment in the AEC policy can bring opportunities and threats to the Thai workforce. The former can lead to a chance for Thai workers to work in other ASEAN countries. The latter can bring about production bases that may create job placements and decrease the Thai unemployment rate. However, there are many threats for the Thai workforce such as a lack of English proficiency, inadequate education, low productivity of the Thai...

    ASEAN, ASEAN Free Trade Area, Cambodia 1526  Words | 6  Pages

  • Nokia Connects

    Nokia Connects: A Case study Alyssa Crowder Bus 302 Professor Day 4/27/10 What are the opportunities associated with being first into a major new country market? What are the risks? There are many benefits of being the first company to introduce your product on the market in a new country. One advantage would be gaining sales and popularity, by introducing your brand new product. But before they decide to launch their product in a new country, the company needs to research the target...

    Bluetooth, Cellular network, GSM services 1111  Words | 4  Pages

  • Analyzing Your Business's Strengths, Weaknesses, Opportunities, and Threats

    Analyzing Your Business’s Strengths, Weaknesses, Opportunities, and Threats GETTING STARTED SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a method of assessing a business, its resources, and its environment. Doing an analysis of this type is a good way to better understand a business and its markets, and can also show potential investors that all options open to, or affecting a business at a given time have been thought about thoroughly. The essence of the SWOT analysis is...

    Better, Competition, Customer 1710  Words | 5  Pages

  • Opportunities, Threats

    Environment Analysis for Tata Motors Limited An analysis of the opportunities and threats posed by the environment results in the identification of the key focus areas for the expansion and growth of the company and also makes the company aware of the potential threats that can go against its growth plans. Opportunities * Globalization and access to innovative technologies: The current scenario of globalization provides access to newer markets and innovative technologies. Many countries...

    Automobile, Automotive industry, Ford Motor Company 520  Words | 2  Pages

  • Nokia Strategic Plan

    “Connecting People” slogan, Courtesy: Wikipedia Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ, and Nokia Siemens Networks. Devices & Services is responsible for managing the company’s portfolio of mobile devices, as well as related services such as applications and content. NAVTEQ is a wholly owned subsidiary of Nokia which provides digital map information, navigation...

    Ericsson, Mobile phone, Nokia 1506  Words | 5  Pages

  • Nokia Microsoft Alliance

    Nokia Microsoft alliance LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity...

    Android, Microsoft, Mobile phone 1413  Words | 5  Pages

  • Nokia Case Analysis

    Our challenge is to achieve this in an increasingly dynamic and competitive environment” Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected.  Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals...

    Ericsson, IPhone, Mobile phone 791  Words | 5  Pages

  • External Environment Analysis of Nokia N Series

    Executive Summary Nokia Nseries, products of Nokia Company, are built with the technology, mainly for communication and entertainment. This report will show some analysis of Nokia Nseries, including, macro environment, competitive situation, company, and SWOT analysis. Macro environment consist of economic, technology, political and legal, and cultural and social environment. Competitive analyses include direct and indirect competitors, Porter’s Five Force, and Competitive advantages. Company analysis...

    IPhone, Mobile phone, Motorola 2070  Words | 6  Pages

  • Nokia Product Differentiation

    NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland, next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967, all 3 companies merged-up to form the NOKIA...

    Barriers to entry, Facebook, Mobile phone 1940  Words | 6  Pages

  • Nokia Swot Analysis

    Nokia SWOT Analysis Strengths Strong brand image is Nokia's core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia's brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009, and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors...

    Brand, Brand management, IPhone 713  Words | 3  Pages

  • Opportunities& Threats of Merge Between Cb&I and Shaw

    ------------------------------------------------- Business Plan Question 4 Opportunities & Threats Opportunities Federal government have emphasized the importance of investing into automobile, semiconductor, alternative and other transportation equipment manufacturing facilities from 2009 to 2011, causing the construction industry to have increasing growth and It is expected that the industry growth will continue for five more years. Due to the weak dollar and fast economic expansion in many...

    Bricklayer, Construction, Construction worker 896  Words | 4  Pages

  • Nokia Case Study

    Assignment 1 – Nokia Case Study Introduction: As a former global leader in the cell phone industry, Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865, Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992, Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share, and later became pioneers of the wireless revolution which derived the smartphones. Despite this...

    Decision making, Decision making software, Decision theory 1653  Words | 5  Pages

  • Strengths, Weaknesses, Opportunities, Threats: the Swot Analysis

    Strengths, Weaknesses, Opportunities, Threats: The SWOT Analysis March 20, 2012 When you are making an equity investment decision, the first place you often turn to is the numbers: how successful has this company been financially? How many shares of stock does it have outstanding? What is the company spending its money on and how much cash does it have on hand? “Having that SWOT analysis is pretty essential in some cases to make sure you don’t miss something about a company.” Sometimes that...

    App Store, Apple Inc., Financial services 814  Words | 3  Pages

  • acquisition of Nokia

    1. Motives why Microsoft acquires Nokia. Economic motive Window Phone is gaining a growth in market share. Microsoft is the Window Phone operating system provider in the market which licenses it to Window Phone hardware maker like Samsung, HTC and Huawei. By acquisition of Nokia by Microsoft, vertical integration between software and hardware companies will take place to assure of dependable source of supply of each other. Microsoft which owns Window Phone operating system would need a hardware...

    Android, IPhone, Mobile phone 1929  Words | 6  Pages

  • Nokia

    work effectively with multiple supervisors. ➢ Capable and practiced in handling complex and multifaceted tasks. ➢ Exceptionally fast learner – eager to learn and develop knowledge and experience in the industry where I’ll be given an opportunity. ➢ Able to follow directions and meet new challenges. ➢ Well-versed in Windows, Microsoft Office, desktop publishing, and database management. ➢ I have total of 1.5 years of UAE Experience. ➢ Have UAE Valid License EDUCATION: ...

    Islamabad, Microsoft Office, Microsoft Office 2007 472  Words | 3  Pages

  • Nokia Case

    cellphone meant Nokia and Nokia defined the cellphone. While still dominating the global cell phone market with close to a 40 percent share, the multinational communications company’s profits has observed considerable decline. On the other hand, the opportunities of emerging nations as sustainably loyal customers should not be undermined. By using a simple, age-old strategy of selling basic products at low prices, it has been able to capture developing countries and become the market leader. Nokia is now...

    Market power, Marketing, Mobile phone 1512  Words | 5  Pages

  • Recommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’

    GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor: Maqui Due Date: November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations ...

    Bluetooth, Marketing, Mobile phone 1444  Words | 5  Pages

  • The History of Nokia

    | History 1865 to 1967 | | | Fredrik Idestam, co-founder of Nokia. | | Statesman Leo Mechelin, co-founder of Nokia. | The predecessors of the modern Nokia were the Nokia Company (Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy).[13] Nokia's history started in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern...

    Bluetooth, GSM, GSM services 2446  Words | 7  Pages

  • Nokia

    [pic] INTRODUCTION Nokia Corporation is a multinational communications corporation, focused on delivering products and services in the wired, wireless telecommunications, and information technology industries. Headquartered in Keilaniemi, Espoo, Finland, Nokia is one of the fastest growing companies in the world. Presently, they have more than 120,000 employees across the world with annual revenue of €50 billion as of 2008. Nokia currently produces a wide variety of mobile phones and smartphones...

    Cellular network, Mobile network operator, Mobile phone 2841  Words | 12  Pages

  • Nokia

    spread, size etc. c. Analyze the competitive advantage position of the organization in the market, based on marketing mix (product, price, place and promotion). e. Conduct a SWOT analysis and recommend a strategic plan to exploit the opportunities. Students Submission Instructions: * Students are required to work on assignment after carrying out requisite market research through available means. * The assignment report should be based on an original approach and not...

    Customer service, Game theory, Management 934  Words | 5  Pages

  • Porters five forces on Nokia

    Porter’s Five Forces on Smart Phone industry Threats of New Entrants 1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them 2. Barriers to entry in the mobile phone industry is high because any new entrants will need high investments in R&D, capital investment, technological investment and marketing in order to compete with the established...

    IPhone, Marketing, Mobile network operator 1545  Words | 5  Pages

  • Nokia Strategy

    Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper, the most influential communication technology in history, in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber...

    Bluetooth, Cellular network, Maemo 1130  Words | 3  Pages

  • Nokia Challenges

    leadership means risking a high stakes venture that requires a flawless debut, and ongoing improvements. This is because the average global denizen is extremely sensitive to the very product Nokia is trying to develop, and in many ways unforgiving of even the smallest glitches. Finally, there are doubts that Nokia can even sustain such a massive project. In the world of online mapping Google Map reigns supreme. Google’s position as top topographer may appear to be locked in as websites almost universally...

    First-move advantage in chess, First-mover advantage, Google 731  Words | 3  Pages

  • Business Analysis Through Swot: Strength, Weakness, Opportunity, Threats

    analysis is a framework to examine a firm’s competitive position and strategy. By examining a firm’s Strengths, Weaknesses, Opportunities and Threats, SWOT evaluates a firm’s strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm’s internal abilities or disadvantages, while Opportunities and Threats involve identifying external factors such as competitive forces, development of new technology, governmental intervention...

    Business model, Competitor analysis, Economics 576  Words | 3  Pages

  • Opportunities

     Opportunities Paper One of the most difficult tasks in life is choosing a career path. Individuals often question which skills, values, traits, and other qualities they possess that may or may not match up with a possible job that would spark a life-long interest. Even for myself, I am still questioning which direction I am meant to take. I started my original journey at higher education at Slippery Rock University of Pennsylvania in an Exercise Science program destined to eventually end...

    Academic degree, Associate's degree, Bachelor of Science 1278  Words | 6  Pages

  • Samsung Opportunities and Threats

    Threat Increased competition Smart phones are easier to make now more than ever. More companies may enter the market, and competitors or even Samsung contractors can maneuver around patents to create similar devices. Samsung has linked product lines, which means that if one product line fails due to its own reasons other product lines will also suffer. Unlike Samsung, their competitors like Nokia has only focused in one segment and put much effort on it. Besides, the products made from China was...

    2012 Summer Olympics, Chaebol, Copyright 564  Words | 2  Pages

  • Universal Reinsurance Market- Opportunities & Threats (2014-2018)

    this market growth is the robust growth of the global economy. The Global Reinsurance market has also been witnessing the growth in urbanization across the globe. However, the delayed implementation of Solvency II regulations is delaying growth opportunities which could pose a challenge to the growth of this market. This report, the Global Reinsurance Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global region; it...

    Actuarial science, Berkshire Hathaway, Economics 808  Words | 3  Pages

  • Nokia-Talent Management

    Question 1 Introduction Effects of Globalization The battles for talent, recession, inadequate succession planning, brain-drain are all the effects, of a shrinking global economy and globalization, which present both threats and opportunities to companies. With companies striving to obtain a competitive advantage in the global market place, the shortage of appropriate skill-sets by individuals to meet unique requirements, is becoming more problematic. Holbeche (2009:3) states: “Talent and...

    Human resource management, Human resources, Knowledge 1738  Words | 7  Pages

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