rise and fall of Nokia Nokia represent the level of manufacturing industry of Finland in the IT area. Several types of Nokia mobile helped Nokia to open up the market. Back to the old days‚ when Motorola is know as mobile gangster‚ Nokia introduced a clear sound‚ smart appearance‚ with large proportion of screen and scrolling text menu mobile phone‚ which had unprecedented sales‚ at the same time whole world remembered the name “NOKIA”. From1992‚ Nokia introduced their
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Nokia Case Study February 27‚ 2011 I. Introduction This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will examine in particular recent events involving Nokia’s cellular phone business. Nokia is a Finnish company that is the world’s largest manufacturer of mobile devices. In addition‚ Nokia offers communication services‚ software‚ as well as‚ phone and internet based content. Nokia includes a network
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electronics like Samsung‚ LG‚ Sony-Ericsson and Motorola‚ Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when it comes to brand value‚ service and experience. The Finnish mobile giant is clearly No. 1 choice in South East Asia including India and China. How they could reach the top position? Let’s find out. 1. Call Quality Nokia is known for its circuitry to handle the RF Reception and
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Introduction: Nokia is a world leader in mobile phone industry‚ but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and‚ the mobile phones were not only for the communication but also for varied purposes like torch light‚ radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to conquer
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or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction
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Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009‚ and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors
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highly competitive $3 billion mobile phone market in India‚ Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company’s strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT OF ITS RIVALS: Nokia’s Sanjeev Sharma hen mobile phones were introduced in India in the mid-90s‚ US based Motorola‚ Sweden’s Ericsson and Finland’s Nokia dominated the handset market in India. Over the years‚ the
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INTRODUCTION Microsoft is to acquire Nokia ’s mobile phone arm in a swansong deal for the software giant ’s long-serving chief executive‚ Steve Ballmer‚ delivering Europe ’s last big handset maker into American ownership. For €5.44bn (£4.6bn)‚ Nokia is casting off the business that once represented Finland ’s most important export‚ in a deal that will result in 32‚000 staff transferring to Microsoft. Overtaken in the smartphone arena by Apple and Samsung‚ Nokia ’s board agreed to end the company
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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overwhelming domination of the mobile handset market‚ Nokia Corp. is entering unknown territory as its core product segment matures‚ leaving it to reorganize and transform operations in the midst of a sweeping recession. Although the company remains a strong competitor in all of its business segments—including the wireless infrastructure market‚ where it has a joint venture with Siemens AG—the reorganization plans announced in recent months indicate Nokia is feeling the heat from the global economic meltdown
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