Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
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Nokia under Kairamo 1977-1988: Era of Growth Transformation from a paper and rubber concern to a major global electronics and telecom concern – RESTRUCTURING THE COMPANYS ORGANIZATION 1989 Nokia was influential in establishing the second generation network (2G) – allowed phones to work throughout Europe – INNOVATION / DIFFERENTIATION Nokias mergers and acquisitions activities – boosted revenues + adding valuable patents ‚ investments in R+D DIFFERENTIATION Nokia under Vuorilehto: Challenging Times
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Strategic Management Nokia Contents 1. Mission 2. Analysis of stakeholder 3. Identification of existing strategies 4. Internal audit A. Resources B. Competences C. Corporate culture D. Value chain E. Summary of what delivers competitive advantage F. Summary of Key strengths and weaknesses 5. External audit A. Remote Environment B. Operating environment C. Boston Matrix D. Summary of Key opportunities and threats 6. Identify strategic option 7
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Nokia Case Evaluation Envision is a verb that means to picture or conceive the possibility of the future (Farlex‚ 2011). Nokia’s driving force is sustaining mobile devices that have finite abilities of enhancing social networks through reliable connection. Nokia globally manufactures mobile devices and network communications within 150 countries. The company’s primary focus is connecting people everywhere. Nokia is a world leader that provides mobile communication‚ driving internet transformation
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. Nokia is a broadly held company with listings on four major exchanges. Nokia comprises
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August 13‚ 2007 Nokia’s New Chipset Strategy Let the chips fall where they may ♦ Nokia announced a new chipset strategy including the use of standard 2G chipsets and the licensing of its protocol stack for merchant market chipset suppliers. ♦ Broadcom‚ STMicroelectronics and Infineon are the clear winners (in that order). ♦ To varying degrees all other chipset suppliers are losers while Texas Instruments faces a “two birds in the bush” situation. Signals Flash provides timely information
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innovation paradigm. With whom‚ why and on what does Nokia collaborate on product development? Whom… Alliance‚ Competitors and Non-familiar partner Why… To create a market for a new product and set the standard for that particular technology. To collaborate with a local manufacturer in order to enter the mobile phone and network technology markets in China‚ Brazil and Australia as the local or national authorities or government required Nokia to nationalize their production facilities abroad. To
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Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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