Nokia Case Study

Presented by
Rajneesh Kumar Rohit Banthia Rahul Sharma Rajendra Mishra Riya Verma

Presentation Include
 Why Nokia ?
 History  Mission statement

 Target Market
 Positioning  4Ps

 Brand personality
 Market Segmentation

 BCG Matrix
 SWOT analysis

 Nokia Corporation is a Finland based multinational company  Headquarter -- Keilaniemi, Espoo, city neighboring Finland's capital Helsinki.  CEO -- Olli-Pekka Kallasvuo  Chairman -- Jorma Ollila.  Founder -- Fredrik Idestam in 1865.  Nokia started as a pulp, rubber and cable manufacturer

“ Nokia is world third richest company ”

LOGOS…
NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo.

"Connecting People" slogan, invented by Ove Strandberg.

Present Logo

HISTORY OF NOKIA
 It also provides the services for network operators.  Company recorded revenues of 41,121 Million € in 2007 about 20.3% increase from 2006.

 Company offers its products in 150 countries. Its HQ is in
 Espoo, Finland and employees about 68,500 people . Other  company of Nokia are in China , Hungry , Germany , Korea and India

Financial…
• Revenue €50.722 bn (2008) • Operating income €4.966 bn (2008) • Net income €3.988 bn (2008) • Total assets €39.582 bn (2008) • Total equity €16.510 bn (2008)

• Employees 120,827 in 120 countries (June 30, 2009)

Nokia Industries…
• • • • • • • • • • • • • Paper products Tires (car and bicycle) Footwear (including Wellington boots) Communications cables Consumer electronics such as televisions Personal computers Electricity generation machinery Military technology and equipment Robotics Capacitors Plastics Aluminium Chemicals

Nokia products…
• Military communications and equipment
– Message device system“

• ADSL modems

• Digital television – (digital set-top boxes) • Personal computers (1980)

Nokia products…
• Mini laptops – On August 24, 2009, Nokia announced that they will be entering the PC