Nokia will empower everyone to share and make the most of their life by offering irresistible personal experiences. March 2010
The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created. Our vision of the future
"Connecting people" is now connecting people to what matters - whatever that means for each person - giving them the power to make the most of every moment, everywhere, any time. Connecting the "we" is more powerful than just the individual. That's how Nokia is needed to help make the world a better place for everyone. Our strategy
To do this we will become the leading provider of mobile solutions. Our solutions strategy leverages one of our greatest assets - a portfolio of outstanding devices, with unmatched scale and geographic reach. We couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places).
In a world where connecting people to what matters, empowers them to make the most of every moment. Our ambition is to become the leading provider of mobile solutions
Marketing Plan of Nokia
Introduction: Nokia is well known and world known company for mobile devices and in congregating communication and integrate industries. They have branches in 120 countries and sales in 150 countries with 128,445 employees. The operating profit of this world’s largest mobile manufacturers is 5.0 and 37% of market share according to Q1 2009. For every market segment and protocol they introduce mobile devices of different technology like W-CDMA (UMTS), CDMA, and GSM. Nokia Siemens network make services and solution along with telecommunication network equipment. They are providing digital map information and internet services through owned subsidiary. This popular public liability company listed on stock exchanges of New York, Helsinki, and Frankfurt. Nokia is a very important employer in Finland and plays very vital role in the financial system of Finland. In fact as a partners and sub contractors of Nokia Company, very small employers grown high in very short period. In the year 1999 GDP of Finland increased more than 1.5% by Nokia and in the year 2004 it was 3.5%. Hence Nokia is ranked as a best Finnish employer and best Finnish brand. Nokia occupied a fifth place as a valuable global brand in the list of Interbrand/BusinessWeek’s best global brands 2008. And it’s a first non US company ranked in the list. In the year 2007 it is a number one brand in Asia and in Fortune's World's Most Admired Companies list of 2009 Nokia considered as 42nd world’s admirable company. According to AMR research Nokia supply chain ranked sixth in the world and third in network communication. In case of environmental issues Nokia holds a superior track of record in restraining the usage level of toxic chemicals in their products. Those records are approved by Greenpeace environmental organization. Comparing to other electronic brands Nokia highly reduced impact on climate change and strongly supporting recycling of electronic waste. In 11th Greenpeace Guide Nokia company obtained first place with improved score. Executive Summary: As a result of Nokia’s recent organizational restructure there was a change in strategy, mission and goal of Nokia Company into precise objectives. Nokia stated that ‘Our goal is to be a good corporate citizen wherever we operate, as a responsible and contributing member of society. We take part in long-term projects aimed at helping young people create their own place in the world, for example through our global youth programs.’ To achieve this goal they following this mission statement ‘By connecting people, we help fulfill a...
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