Essay on enzymes Biological washing powder Hee-Jun Park 8B We have used enzymes over many years to make many clothing and also foods or drinks‚ such as‚ drinks‚ bread‚ cheese‚ beer and wine. Even though‚ the first person that realized how to make these noticed nothing about enzymes. There are many types of enzymes existing to help our industrial life. And the difference of each enzyme is for us to do different things. The use of enzyme in industry has become very central in the modern domain. Enzymes
Premium Laundry Laundry detergent Washing
Enzymatic activities of bioactive washing powder Title: Investigation of the amalyse activity f bioactive washing powder Objective: To investigate the amalyse activity of the two brands of bioactive washing powder – “Super clean” and “Magic power”. Principal: Amalyse can catalyse the breakdown of starch into maltose. In this practical‚ solutions of the 2 washing powders will be filled into 2 identical wells on the starch agar plate separately. Starch will be broken down by the amylase disused
Premium Starch Enzyme Iodine
A Project Report on Deterjent & Satisfaction Survey of Nirma Ltd. HISTORY OF DETERGENT- The earliest detergent substance was undoubtedly water; after that‚ oils‚ abrasives such as wet sand‚ and wet clay. The oldest known detergent for wool-washing is stale (putrescent) urine. For the history of soap‚ see the entry thereon. Other detergent surfactants came from saponinsand ox bile. The detergent effects of certain synthetic surfactants were noted in 1913 by A. Reychler‚ a Belgian chemist
Premium Marketing Laundry detergent
NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
Premium Marketing Brand Laundry detergent
SUCCESS STORY : SUCCESS STORY Karsanbhai Khodidas Patel‚ the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8‚00‚000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets‚ generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13%
Free Soap
intelligent concoction of tactics and strategies and that is the essence of this case. It was a direct war between both the companies specially since HUL did not see Nirma as a competitor till the mid 1980’s. Hence‚ the efforts were desperate and straightforward- to give the consumer a better product at lower prices. This was a very hard task since Nirma had already gained acceptance in the eyes of the low-income housewives‚ nonetheless‚ HUL worked hard and aggressively at what they had projected for themselves
Premium Marketing Advertising Brand
that the rural consumers will only buy really cheap mass market brands. But the stark reality is that though brands like Nirma lead‚ but penetration of premium products has also been observed even to the lowest SEC. The percentages may be very small‚ but given the large universe‚ the actual figures may be significant Thus when we are aware of the fact that brands like Nirma rule the rural market‚ it would be interesting to study and analyse their basic marketing inputs -----the
Premium Brand Laundry detergent Brand management
Advertisement and Promotional Strategies used for Nirma Washing Powder Submitted to:- Submitted by:- Ms. Deepti Srivastava Sonu Bansal PG20102370 Introduction The success story of Nirma starts from its beginning. In 1969‚ Karsanbhai Patel tries his hand at making phosphate-free detergent powder. The product was named as Nirma (after Mr. Patel’s daughter Nirupama)‚ a brand which today commands a value of Rs.4‚840 crore. The product line of Nirma holds an array of consumer products ranging from
Premium Marketing Advertising
Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment (Weightage: 5%) In April 2009 at the Goafest‚ one of India’s top DJs‚ set the dance floor ablaze by playing a remix of the Nirma jingle. Truth though is he would have been better off playing a remix of the Wheel jingle that was inspired by the 1960s‚ Shammi Kapoor hit song Dekho Dekho Dekho from An Evening in Paris. That commercial‚ set in motion a Wheel that would roll on over the decades to become
Premium Laundry detergent Unilever Archimedes
success of the brand. Solution: Wheel Powder was launched by Hindustan Unilever Ltd. in 1987 in response to the success of Nirma detergent powder - a local Indian brand launched in 1977 by Karsanbhai Patel‚ a well known entrepreneur and philanthropist of Gujarat. Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior to 1988‚ Wheel had existed‚ for about a decade‚ in the bar form before it was launched as a powder. In its new avatar‚ the principal task of Wheel
Premium Marketing Brand Laundry detergent