Marketing Nike BUS 330 Principles of Marketing Robert Murray January 13‚ 2013 Marketing Nike Growing up there was one brand that all professional athletes used in my eyes‚ Nike. The Swoosh‚ was the icon that all kids had to have‚ and why not? All the big time players not only had it‚ but endorsed it. Ads‚ which had Michael “Air” Jordan‚ Bo Jackson‚ or Wayne Gretsky “The Great One” doing amazing physical feats‚ always‚ motivated the crowds. The Nike company new this‚ and blasted
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statement with Nike as an example. Nike is a brand of sports shoes that handles the marketing and design of the shoe‚ however‚ does not produce any of the shoes. Nike shoes are made in thirty countries mostly in Asia. Wichterich refers the brands as hollow firms because just like Nike‚ companies hire contractors who produce the shoes in other countries due to the need of lowering the production cost to gain more profit. Wichterich uses the term conveyor-belt because again using the Nike example‚ the
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Summary Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. Now‚ it is the one of the most popular in the businesses in the world‚ most of people will choose Nike for their first chose. The date that the Nike’s stock went public is December 2nd‚ 1980. Our group has recorded the stock information by 30 days (Form Oct 20th to Nov 20th). In this period‚ we discovered
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businesses in this industry. Competitors and Market trend: As mentioned earlier‚ the global sportswear market is considered to be highly competitive. The behemoths of the sports apparel and equipment industry are; Nike‚ Adidas‚ Reebok and Puma. Adidas emerged in the industry before Nike and now the Adidas Group owns both Reebok and Adidas. Adidas is the largest sportswear manufacturer in Europe and second largest in the world (“Adidas Group History”). On the other hand‚ Puma is well known for its
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Ning Zhang Intro to Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs‚ wants‚ and demands of the Converse customer? Needs lead to wants‚ wants lead to demands‚ demands lead to perception. Consumers want stylish shoes‚ so they demand that they be affordable. A need is a state of deprivation‚ and some needs according to Maslow’s Hierarchy of needs are more crucial than others‚ in this case Converse customers need shoes to protect their feet
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competition‚ and in 1989 they only held five percent of the market share. In 2001 their revenue had dropped to $185 million. Nike bought Converse out in 2003 for $305 million and put more than four million dollars into advertising. Today‚ Converse has over 1‚000 different types of Chucks‚ a men’s clothing line and a women’s clothing line. Converse is continuing to bring in some revenue for Nike‚ and below is a SWOT analysis showing Converse’s strengths‚ weaknesses‚ opportunities in where they could grow and
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marketing mix to compete in these sports and fitness activities. The participation by women in these sports is growing‚ yet Adidas has neglected this market by remaining a preferred supplier of sporting equipment to the middle aged male population. Nike and Reebok are two very aggressive marketing companies with the appropriate marketing mixes for today’s sporting goods markets. Both have surpassed Adidas in sales during the past decade. If Adidas is to regain its lead in the sporting goods industry
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is shoes‚ but its aim is to paint a broader picture of being a consumer and to trace back to Macklemore first memory of Retail infused Desire. Consumerism Pressure The song tries to show the Obsession that American had of Michael Jordan and the Nike/Jordans Logo. He is considered the greatest players of all time‚ he was one of the greatest athletes of his generation and was considered instrumental in popularizing ( Americanizing the world) the NBA around the world in the 1980s and 1990s. The title
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that question is YES. For me‚ it seems like every time I turn on the television I see LeBron James in some Nike commercial‚ or Robert Griffin III in the latest Adidas commercial‚ or Ryan Howard smashing Subway sandwiches over the wall! Because it is some professional athlete promoting the product instead of un-famous civilians‚ does it make us as the consumers want to buy the newest Nike apparel‚ or the brand new Adidas cleats‚ or go to Subway and get this month’s 5-dollar foot long even more?
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philosophy adopted by Converse which is Societal Marketing Concept. Then I did the analyses on the target customer segment and their need/demand. After the target segmentation‚ there are the competitors’ analyses on the two main competitors – Nike and Adidas. Followed by the market strategy adopted by Converse‚ which is to discuss on the Marketing Mix (4Ps). After the 4Ps‚ it will be the recommendations and suggestions given to improve on the marketing plan. Lastly‚ I have to come out
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