"Nike" Essays and Research Papers

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    Athletic Footwear Usa

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    Freedonia Focus Reports US Collection Athletic Footwear: United States April 2012 Highlights Industry Overview Product Segmentation | Market Segmentation | Product Development Retail and Distribution | Trade Industry Trends and Forecasts Market Environment | Product Forecasts | Market Forecasts Industry Structure Industry Composition | Industry Leaders | Additional Major Companies Cited Resources www.freedoniafocus.com ATHLETIC FOOTWEAR: UNITED STATES ABOUT THIS REPORT Sources Athletic

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    Nike Strategic Audit

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    Content Nike Strategic Audit Page 2 Appendix A IFAS‚EFAS‚SFAS Page 10 Appendix B Nike Porter ’s Five Page 11 Appendix C Nike Financial Data Page 14 References Page 19 I- Current Situation A. Current Performance • Robust financial position‚ $ 15 billion net Profit (See appendix B). • Market share around 47%. • 28‚000 employee B. Strategic posture 1. Mission • To bring inspiration and innovation to every athlete in the world. 2. Objectives • Provide an environment

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    Mis Assignment

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    IT systems at Reebok Company History The athletic shoe industry in the United States was an $8.25 billion market in 2003. By 2010‚ industry revenue had hit $21.9 billion with sales of over 362 million shoes a year. The four largest companies (Nike‚ New Balance‚ and Adidas-Reebok) controlled 70 percent of that market. Reebok can trace its history back to Joseph William Foster‚ who made some of the first spiked running shoes by hand in London in 1895. In 1958‚ two grandsons started a companion

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    ` case? 2. Why should Nike be held responsible for what happens in factories that it does not own? Does Nike have a responsibility to ensure that factory workers receive a “living wage”? Do the wage guidelines of FLA or WRC seem most appropriate to you? Why? 3. Is it ethical for Nike to pay endorsers millions while its factory employees receive a few dollars a day? 4. Is Nike’s responsibility to monitor its subcontracted factories a legal‚ economic‚ social‚ or philanthropic responsibility

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    of marketing‚ production and R&D spread out. * Larger companies (NIKE‚ Adidas‚ …) can afford to put more money into marketing and R&D due to larger sales volume. * Larger companies often produce a wide range of related goods (ex. Nike: shoes‚ watches‚ tees‚ …) * Consolidation * Larger companies often acquire smaller companies before they grow substantially and become threats. (ex.: Converse – Nike / Reebok – Adidas )‚2 * Patents: * Patents are made on new shoe

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    September 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still

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    Nike Case Study

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    "Nike is criticized for using sweatshops in countries like Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and the exploitativeness of the cheap overseas labor." – answers.com 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where sub-contractors make product for Nike? Yes‚ but I do not believe that the firm is 100% responsible since it is the sub-contractors who operate

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    Organisational Appraisal of Nike with its competitiors Ratios (Summary) -NIKE Nike Inc.‚ liquidity ratios     | May 31‚ 2012 | May 31‚ 2011 | May 31‚ 2010 | May 31‚ 2009 | May 31‚ 2008 | May 31‚ 2007 | Current ratio | 2.98 | 2.85 | 3.26 | 2.97 | 2.66 | 3.13 | Quick ratio | 1.82 | 1.94 | 2.32 | 1.93 | 1.68 | 2.07 | Cash ratio | 0.97 | 1.15 | 1.53 | 1.05 | 0.84 | 1.10 | Source: Based on data from Nike Inc. Annual Reports http://www.stock-analysis-on.net/NYSE/Company/Nike-Inc/Ratios/Liquidity#Ratios-Summary

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    Nike Case Study

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    Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of

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    Nike Case Study

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    Nike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06‚ 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike‚ and how did he respond to this challenges?

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