Sports and officially became Nike‚ Inc. in 1971 that is well-known with the swoosh logo and engaged in the design‚ innovation‚ marketing and selling of athletic footwear‚ apparel‚ equipment‚ accessories and services. The company takes its name from Nike the Greek goddess of victory. The company is renown with its slogan “Just Do It” [1] Nike products are sold all around the World includes North America‚ South America‚ Europe‚ Asia Pacific‚ Middle East and Africa. Nike markets its products under its
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NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
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External and Internal Environmental Analysis Aeropostale is a mall-based‚ specialty retailer of casual apparel and accessories‚ principally targeting 14 to 17 year-old young men and women through its Aeropostale stores and 7 to 12 year-old children through P.S. from Aeropostale stores (Aeropostale‚ 2012‚ para. 2). Aeropostale opened its doors in 1987‚ in the New York area. The specialty retailer had more than 110 stores in 1999 and has grown to more than 900 stores in the US‚ Puerto Rico‚ and Canada
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การวิเคราะห์ สภาพแวดล้อม (Environmental Analysis) โดย อ.นิรมล พรมนิล สภาพแวดล้อมขององค์กรประกอบด้วย • สภาพแวดล้อมภายนอก (External environment) ต้องวิเคราะห์ดงนี้ ั General environment • เศรษฐกิจ ตาราง EFAS • สังคม วัฒนธรรม • การเมือง การปกครอง กฎหมาย ทราบโอกาส และ • เทคโนโลยี อุปสรรคขององค์กร Competitive environment • Five Force Model o การเข้ามาของคู่แข่งขัยรายใหม่ o คู่แข่งขัน ตาราง ICFAS o ลูกค้า o ผูขายวัตถุดิบ ้ o สิ นค้าทดแทน • สภาพแวดล้อมภายใน(Internal environment) มีเครื่ องมือหลายตัวในการวิเคราะห์
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“On January 25‚ 1964 Nike‚ formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30‚ 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer‚ golf‚ hockey and basketball just to name a few.” In 1980‚ Nike entered the decade on the success of its Nike Air technology‚ and at the end of that year Nike completed its initial public
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Boustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However‚ its selective-demand advertising was mainly focused on high-priced shoes for traditional sports‚ and ignored newly developed market segments such as aerobics and extreme sports‚ and new trends such as brown shoes and casual footwear (Etzel‚ Walker‚ and Stanton). Nike launched a successful advertising
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sources of marketing information available to Nike Shoes. This report is used to identify gaps and opportunities of this company. It also shows the internal and external factors and SWOT of Nike’s marketing. Background NIKE is an America company which is headquartered in the Portland metropolitan area. NIKE original know as Blue Ribbon Sport (BRS)‚ it was found by University of Oregen in January 1964 as a distributer and officially became Nike in 1978. NIKE produces a wide range of sport equipment-specially
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recognition‚ because Bike has been around so long‚ the brand is recognized and respected both international and domestically. • Brand loyalty‚ Nike has consistently produced quality products that appeal t its consumers both internationally and domestically. • Nike carries a wide arrangement of product with a large amount of options for personal preference. • Nike carries a wide arrangement of product with a large amount of options for personal preference. • Strong international presence‚ in the event
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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environmental analysis Introduction This essay will discussed one of the most controversial environmental issue climate change along with some of the facts including how people first discover that climate change does existed; as well as legitimation in climate change globally; public debate; and the way in which government response to this issue. Furthermore this paper will discuss the role of science to identify the existence of climate change. Identification and legitimation of the issue
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