Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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COMMON ACCOUNTING SYSTEM INTRODUCTION 1. Most of the State Cooperative Societies Acts have provisions regarding preparation and submission of financial statements such as Balance Sheet‚ Profit and Loss Account and Trading Account of PACS. However‚ the formats for financial statements of PACS have not been prescribed in many States. The existing formats have evolved over a period of time on the basis of instructions from the RCS‚ Director of Audit‚ etc.‚ There is no uniformity and transparency in
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UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT ACADEMIC YEAR 2012/2013 BACHELOR OF ACCOUNTING (HONS) UKAI 2063 ACOUNTING INFORMATION SYSTEMS II TUTORIAL 6 Case 1: Universiti Tunku Abdul Rahman Situation: The university is considering a new system that will speed up the registration process. As part of the systems development team‚ you are asked to develop a plan for fact-finding. (Adapted from Shelley & Cashman 2010‚ Chp 04 Apply Your Knowledge‚Elmwood College
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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History of Nike Nike‚ who currently ranks as 136 in the fortune 500 for America’s largest corporations‚ has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage
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volume of trade‚ interaction and risk give what we now label as ’globalization ’ a peculiar force.( 1) With increased economic interconnection‚ some argue‚ multinational corporations. which rose the globalization of the ’brands ’ like Coca Cola‚ Nike and Sony. Anthony Giddens (1990: 64) has described globalization as ’the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa
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current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three major
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Accounting Information System II Chapter 12 – Electronic Commerce Systems REVIEW QUESTIONS 1. What is a VPN? * A VPN (virtual private network) is a private network that exists within a public network. 2. Name the 3 types of addresses used on the internet. * The Internet uses three types of addresses for communications: * (1) email addresses‚ * (2) Web site (URL) addresses‚ and * (3) the addresses of individual computers attached to network (IP address). 3
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Government agencies need procedures to track separately all inflows and outflows from various funds‚ to ensure that legal requirements about the use of specific funds are followed. * Financial institutions do not need extensive inventory control systems. * Passenger service companies (e.g.‚ airlines‚ bus‚ and trains) generally receive payments in advance of providing services. Therefore‚ extensive billing and accounts receivable procedures are not needed; instead‚ they must develop procedures
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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