DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter‚ you should be able to Explain the meaning of public relation Explain the various process of public relation
Premium Public relations
ACCOUNTABILITY IN PUBLIC INSTITUTIONS (A STUDY OF THE NIGERIAN STOCK EXCHANGE) MEANING AND NATURE OF ACCOUNTABILITY: Introduction: Incidents of a lack of accountability‚ often associated with an element of corruption‚ among public officials and institutions when rendering public services‚ is a worldwide occurrence. In an attempt to address this governance tendency‚ governments increasingly look towards more sophisticated managerial methods such as improved monitoring and evaluation systems‚ and
Premium Stock market Stock exchange Lagos
1.0 Defining Banking Industry & 3 Drivers of Change 1.1 Introduction Padmalatha and Paul (2011) stated that a bank is a financial intermediary that accepts deposits and channels those deposits into lending activities‚ either directly or through capital markets. A bank connects customers with capital deficits to customers with capital surpluses. Banking is generally a highly regulated industry‚ and government restrictions on financial activities by banks have varied over time and location (Cotter
Premium Bank
Commerce and the Court: How and Why to Define the Commerce Issue Commerce has been part of our nation since we founded it. To every farmer‚ commerce was important so that the food they grew would not spoil on waiting for transport. However‚ as the nation grew‚ our definition of commerce has changed many times. Debates over whether Congress had powers to control commerce sparked further debate on if the Courts had the right to define commerce. Every debated‚ including this one‚ has two sides
Premium Supreme Court of the United States United States Congress United States Constitution
Malaysia PUBLIC BANK BERHAD Introduction (Public Bank Berhad) Established in 1966 by its Founder and Chairman‚ Tan Sri Dato’ Sri Dr. Teh Hong Piow‚ Public Bank is a leading provider of financial services in Malaysia with banking operations in Hong Kong and China‚ Cambodia‚ Vietnam‚ Laos and Sri Lanka. In Malaysia‚ Public Bank is one of the most efficient banks as reflected by its low cost to income ratio. Public Bank is a top-tier bank in Malaysia‚ well-reputed for its prudent management‚ superior
Premium Leadership Bank
various meanings‚ concepts of and ideas on Public Administration as a field of study and practice. Some well-known definitions of Public administration: “ By public administration is meant‚ in common usage‚ the activities of the executives branches of national‚ state & local government” -Herbert A. Simon “Public administration is the direction‚ coordination & control of many persons to achieve some purpose or objective” - L.D. White “Public administration is the action part of the government
Premium Public administration Government
PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
Premium Public relations
COMMUNICATION PRIVACY MANAGEMENT THEORY (CPM) Communication Theory Communication Privacy Management Theory‚ priory known as the Boundary Management Theory‚ is a knowledgeable communication scheme that was first introduced by Sandra Petronio. Through the transformation of the boundary theory to the current CPM theory Petronio found an underlying difference that made it more understandable when describing it to an audience. Petronio primarily
Free Communication Communication theory Interpersonal relationship
1.1 Describe the evolution of PR from its inception to today. Public relations can represent the needs‚ interests and desires of the organizations various publics/stakeholders to management and then back from management to them‚ explaining the management’s perspectives. It opens a dialogue between an organization and the publics it affects. The study of public relations has generally been led by the United States and can be viewed through five states: The beginning of PR (1600-1799)‚ Communicating/Initiating
Premium Public relations
Accounting for public heritage facilities – assets or liabilities of the government? The Authors Allan D. Barton‚ Department of Commerce‚ Faculty of Economics and Commerce‚ Australian National University‚ Canberra‚ Australia Acknowledgements The author wishes to thank three anonymous referees for their constructive comments on earlier drafts of the paper. Abstract Public heritage facilities – national parks‚ art galleries‚ museums and so on – are now required by professional accounting
Premium Asset Public good Balance sheet