MASTER’S IN TOURISM MANAGEMENT (SEMESTER III AND IV) MTM (Second Year) Assignments Booklet (2012) January 2012 session and July 2012 session [For students who intend to sit for the June 2012 TEE and December 2012 TEE] MTM-9 TO 15 [pic] School of Tourism and Hospitality Services Management Indira Gandhi National Open University Maidan Garhi‚ New Delhi – 110 068 DATE OF SUBMISSION OF ASSIGNMENTS
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A Spanish software company wants to do business to Brazil (Sao Paolo) and Denmark. However‚ to achieve its objectives‚ the company must take in consideration socio-cultural factors in both countries. *** Brazil is the largest country in South America by its area and by its population. The Brazilian people have three main ethnic origins. There are the Indians who are from Brazil. Then‚ Europeans‚ mostly of Portuguese origin‚ and Africans people came during the period of colonization. Most recently
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Project Title: Tourism Marketing Name of the Student: Tapabrata Bhattacharyya Roll Number: EEPM -05- 027 Professor: Dr. Atanu Adhikari Table of Contents 1. Project Scope 2. Indian Tourism Statistics 3. What is Marketed 4. Evolution of Tourism in India 5. Why Tourism Marketing 6. Accessing Market opportunities and customer values in Tourism Marketing 7. Segmentation in Tourism Marketing 8. Tourism Marketing Positioning 9. Competition in Tourism Marketing
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Sustainable tourism is an industry that attempts to make a low impact on the environment and local culture while helping to generate income‚ employment‚ and the conservation of local ecosystems. It is responsible tourism that is both ecologically and culturally sensitive. Meaning‚ sustainable tourism activities have minimal impact on the environment and culture of the host community. It aims to meet the needs of the present tourists and host communities whilst protecting and enhancing needs in the
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10c) Examine how tourism has had social and economic impact on one country. Case study of a national tourist industry Vietnam is located in south east Asia. It has land borders with China‚ Laos and Cambodia. The capital of Vietnam is Hanoi‚ but its principal city is Ho Chi Mich City (formerly Saigon). Vietnam is the 13th most populated country in the world with over 90 million citizens. In 2008 its GDP was $241 billion and its GDP per capita of $2‚800. It is one of the fastest growing economies
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Assignment Title: Tourism Impacts on New Cruise Terminal at Kai Tak TABLE OF CONTENTS 1. Introduction 2. Background 3. Analysis 4. Conclusion 5. References Introduction Hong Kong in Chinese literally translates into “Fragrant Harbour”. Victoria Harbour is the heart and soul of Hong Kong‚ which is famous as being one of the world’s greatest commercial and trading centres. Its natural harbour is capable to support even the largest ships because of its natural depth
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Kathmandu. Kapilvastu‚ Rupandehi and Nawalparasi Terai districts of Lumbini Zone are around Lumbini‚ the birth place of Lord Buddha‚ which are fertile and densely populated. It is about 34 km. from Naugarh Railway Station on the North-Eastern Railway of India. Buddha‚ Known as the Lord of Asia‚ was born in Lumbini during the full moon day in the month of Baisakh in 623 BC. He was born under a sal (Shorea robusta) tree when Mayadevi was going to her maternal town on the occasion of delivery. Lumbini is
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the key condition for executing a suitable customer relationship management system. Some of the Sociocultural forces from the countries where they were planning to enter that Mc Donald’s took into consideration Cultural Population changes Educational Levels Norms and Values Cultural: McDonald’s international restaurants satisfy local tastes and customs by offering unique products‚ services and other items to the menu. Customers in Norway can order McLaks – a fresh grilled salmon sandwich with
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TOURISM DEVELOPMENT IN INDIA --- Atul Sinha * Tourism development in India has passed through many phases. At Government level the development of tourist facilities was taken up in a planned manner in 1956 coinciding with the Second Five Year Plan. The approach has evolved from isolated planning of single unit facilities in the Second and Third Five Year Plans. The Sixth Plan marked the beginning of a new era when tourism began to be considered a major instrument for social integration and
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2012 Summary: Cultural Tourism and Cultural Heritage Management This book seeks to provide the reader or tourist with insights on how the two worlds‚ tourism and cultural heritage management intersect‚ but also how they conflict in that they represent opposite sides of cultural tourism itself. The book outlines for the reader that while tourism professionals evaluate the potential for profit‚ cultural management professionals evaluate the same assets for their value. Tourism represents the
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