MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
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April 2008‚ Delta Airlines announced its intention to merge with and absorb Northwest Airlines‚ formerly known as Northwest Orient. Delta Airlines had already grown through the acquisition of Northeast in 1972 and Western Airlines in 1986. Northwest was also a large airline‚ having absorbed Republic Airlines‚ itself a merger of North Central Airlines‚ Southern‚ and later Hughes Air west. Republic had an important hub in Memphis‚ as did Federal Express. The result would be global airlines with hubs in
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Q2(a) Scoot is a budget airline that provides regular medium to long haul flight at half cost as compared to existing full service carrier. There are limited budget air carriers compeititors for long haul market die to high operating cost and this makes Scoot uniqiue. Scoot airline‚ a subsidiary of Singapore Airlines‚ meets the needs of Middle Class travellers flying regularly on medium to long haul journey. The passenger customises their travel needs‚ paying only the required amenities (e.g
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company’s debt until and unless he is still holding a position in the company. In case of Kingfisher‚ Vijay Mallaya is a promoter as well as the Managing Director of the company and he gave personal assurance to the banks so he could be asked to repay the loans taken. A director is a person who is responsible for managing the company’s activities. As a company is a separate legal entity it is obliged to repay its debt but in case 1. A director falsely misrepresents a company for money and is proved guilty
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1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems‚ only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth
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Eagle Airlines Keith Russell‚ president of Eagle Airlines‚ a small airline operating in south-eastern Australia‚ had been considering expanding his operation and now the opportunity was available. An acquaintance had put him in contact with the president of a small airline in the west that was selling an aeroplane. Many aspects of the situation needed to be considered however‚ and Keith was having a hard time sorting them out. The Company Eagle Airlines (“Eagle”) owned and operated three
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(skills‚ knowledge‚ needs‚ and expectations) interact among themselves at various levels. Over a period of time they develop roles‚ norms and values focusing work and is called work culture. Exhibit 2: Introduction American Airlines‚ a founding member of one world‚ is one of the largest airlines in the world. With its affiliates American Eagle® and American Connection‚ it serves some 260 destinations - including more than 150 in the USA‚ and 40 countries. American Airlines network covers points
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Southwest must also maintain its position as the “hassle-free” low-cost carrier‚ with more subtle method of collecting additional fees than checked baggage and reservation changes. Identify the Problem The main challenges facing Southwest Airline are maintaining its competitive leadership position through cost control‚ while keeping its culture alive. SWOT Analysis Strengths * Best low-fare carrier * Point-to-point routing * Boeing 737s * Customer service * Successful marketing
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Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the recent
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Ariel Kramer Summary Frank Lorenzo‚ in 1986‚ owned one of the largest airline networks in the world. From a small investment in Texas International Airlines‚ after restructuring it and bringing the company to profitability‚ Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise‚ Lorenzo took Continental
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