Case Study American Airlines

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Section A
Q1. Why do you think the history and culture of ABC has helped to face challenges? Exhibit 1: The concept of Culture

The Indian perspective of culture suggests that “Culture consists of totality of assumptions, beliefs, values, social systems and institutions, physical artifacts and behaviour of people, reflecting their desire to maintain continuity as well as to adapt to external demands.” What these descriptions suggest is a set of value systems that are equally shared by all the members. They take a long time to evolve and are sustained over a long period of time. They form a common core which binds people together. Work culture, on the other hand, is a totality of various levels of interaction among organisational factors (boundaries, goals, objectives, technology, managerial practices, material and human resources, and the constraints) and organismic factors (skills, knowledge, needs, and expectations) interact among themselves at various levels. Over a period of time they develop roles, norms and values focusing work and is called work culture.

Exhibit 2: Introduction

American Airlines, a founding member of one world, is one of the largest airlines in the world. With its affiliates American Eagle® and American Connection, it serves some 260 destinations - including more than 150 in the USA, and 40 countries. American Airlines network covers points throughout North America, the Caribbean, Latin America, Europe and the Pacific. American has major connecting hubs at Dallas/Fort Worth, Chicago O'Hare, Los Angeles, Miami, San Juan and New York., make traveling with American the first choice of millions of travelers. Crime is a perpetual disease, a plague that was recently proclaimed by the Centers for Disease Control (CDC), as a substantial public health issue. Law enforcement struggles to act as a prophylaxis to crime. Crime's epidemic is growing and finding new venues with which to spread its havoc. More specifically crime has mobilized itself in society's most vital link, transportation. Transportation plays an important role in a community both socially and economically. Communities depend on mass transit via railroads, airlines, ports and canals to transport their assets: people, valuable goods, and vital information Unfortunately, mass transit is viewed as a suitable target for criminal mischievousness; mass transit breeds criminal activity. Terrorism, drug trafficking, smuggling, cargo theft, organized crime, and the threat of the spread of hazardous cargo, can render unspeakable damage to public safety .One of the most memorable events was that of the recent terrorist attacks on The World Trade Centers and the Pentagon. Exhibit 3: Prior to 9/11 & After 9/11

Prior to September 11, 2001 there were a number of areas that needed to be addressed with regards to airline security. One of these areas pertained to those hired by the airlines to act as security screeners. They were often unable to detect possible threats found on passengers and/or on their luggage. These threats include weapons such as cutting devices, guns, bombs, and airborne pathogens. Another area of concern before the terrorist attacks involved the actual security access areas of the infrastructure.

After September 11, 2001
Implementation of the New Security Guidelines

The security industry flourished after the 9/11 attacks. The need for security and how it was going to be implemented was top priority. Many companies wanted to upgrade security within their buildings to ensure the safety of their employees. This could be done in a variety of ways: from introducing CCTV cameras into the workplace or upgrading the security associated to the accessibility of the building security personnel had their hands full.

Terrorism and the Role of Security Professionals

Security officers are employed to ensure the safety of the assets they are assigned to protect. Conley states, "It is the security officer who is on the...
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