Scandinavian Airlines: The Green Engine Decision Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s‚ SAS now has to decide whether to purchase DAC green engines. Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis Having spent almost five years on
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On November 2‚ 2017‚ China’s Beijing Capital Airlines held its first overseas crew recruitment fair in Lisbon‚ as a part of its ongoing recruitment program in Portugal and Spain from November 2 to November 5. Having received more than 300 resumes‚ the company plans to hire 40 flight attendants in the two countries. Local candidates have showed great interest in the brand image and the distinctly Chinese culture of Beijing Capital Airlines‚ marking the globalization of the company’s crew recruitment
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Case 1: Southwest Airlines 1. What is SWA’s strategy? What does it take to execute the strategy? Southwest’s strategy is to maintain low cost‚ low fares and frequent flights. SWA execute this strategy through emphasizes point to point routes‚ which means customers fly directly to their final destination. According to annual report of 1993‚ 80 percent of its customers fly non-stop to their final destination. Furthermore‚ SWA also pays off in shorter turnaround times and higher equipment. Therefore
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Wal-Mart 1. What is the ethical dilemma facing Wal-Mart in this case ? Do Wal-Mart’s associates also face an ethical dilemma? If so‚ what is it ? Wal-Mart is facing an ethical problem by implementing computerized scheduling system. Indeed‚ before the store managers had to arranged manually the schedule for the employees but Wal-mart begun to use Kronos system to create work schedule. Obviously‚ this implementation helps to increase the profit margin of the company. But what are the consequences
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direct linked to supporting area such as marketing‚ procurement‚ and information system. The case of Comair airline‚ even after acquisition by Delta airline must recognize the above and initiate plans for aligning themselves with success factors. The following are incorporate an analysis of the company as well as recommendation for improvements. 2.0 Comair’s History The earlier years of Comair’s airline were met with a significant amount of success. This was evident by their ability to expand their
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October 14‚ 2013 Brose Case Study 1. What is the Brose Groups business and what are the critical success factors (CSF’s) in a business like Brose’s? [lists] a) The Brose Groups business Supplies auto mobile parts such as windows‚ doors‚ seat adjusters‚ and so on to more than 40 auto brands Runs 45 factories in 25 different countries. Ex) production plants and joint ventures in Song-Do‚ Korea Manages the procurement of raw materials‚ manufacturing‚ and distribution of finished goods on a
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strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground crew
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Introduction: Southwest Airlines was incorporated on June 18‚ 1971‚ serving three cities‚ Dallas‚ Houston‚ and San Antonio. It has been a successful business that has grown into a powerful force in the airline industry. The reason Southwest has remained financially viable is their commitment through point-to-point service with a quick turnaround time. The more planes in the air and the less time on the ground is a profitably business model. Although‚ there are some areas where Southwest
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Royal Dutch Shell- (RDS) Answer Guidelines: Q1. Discuss Hofstede’s cultural dimensions and how they impact Royal Dutch Shell in doing business abroad. Define culture: “culture is shared‚ learned values‚ norms of behaviour‚ means of communication and other outward expressions which distinguish one group of people from another”‚ or the collective programming of the human mind Main two theorists in Culture- Hofstede as the main and Trompenaars relational dimensions Dimensions are: Power distance
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all the other amusement parks in China. The park was undifferentiated. People did not know the traditional Disney characters‚ and did not appeal to them. 2. Many factors could have been foreseen and controlled by the mere study of history and culture of Europe. This study would have found that Europe has their own famous cartoon characters‚ and how long they usually tend to vacation. The research would have shown that wine and breakfast are important to the Europeans. With the World Fair and
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