* MEDIA LITERACY is the ability to understand and make productive use of the media. It is also educated‚ cultivated‚ and cultured. Media Literacy also have 4 principles and these are: * Media constructs reality. * Media use identifiable techniques. * Media are business with commercial interests. * Media present ideologies and value messages. MEDIA CONSTRUCTS REALITY. * In this principle‚ it tells us that media manipulates humanity. Our understanding of reality and what the world
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SLLS1005 Essay 1: Course: Introduction to Media Studies (Media and Society) SLLS1005 Word Count: Two opposing views on the role of media in society have thus far dominated media studies: the Marxist and liberal-pluralist perspectives. Simply‚ Marxist theorists see the role of the mass media as a means of maintaining the existing state of affairs‚ while the liberal pluralists see the role of the mass media as a means to promote the freedom of speech. The following essay will look more
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Matter of Time: Field Differences and the Shaping of Electronic Media in Supporting Scientific Communication Rob Kling & Geoffrey McKim April 27‚ 2000 Indiana University School of Library and Information Science 10th & Jordan‚ Bloomington‚ IN 47405 USA +1 812 855 5113 kling@indiana.edu‚ mckimg@indiana.edu Accepted for publication in: Journal of the American Society for Information Science Abstract The shift towards the use of electronic media in scholarly communication appears to be an inescapable imperative
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The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media‚ but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis‚ 2010) Social media is defined as the democratization
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What is Ethics? And why is it important when thinking about media? (Industry perspective – Ethics in Western Media). Ethics can be defined as a set of fundamental principles and basic concepts of decent human conduct. It includes the study of universal values and the subject areas in its spectrum‚ such as the concern for health‚ safety and wellbeing‚ natural environment‚ conformity with the law of land‚ natural or human rights and the essential equality
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Assessment 2: Media Options Report. A report evaluating advertising media options for a given product or service Group Task: Groups up to 6 . Format: Report format. Assessment description A major advertising objective is to get the marketing communication message to the right target audience at the right time in the right environment . For this assessment write a report. You must select one of the two media planning tasks provided - or select a product or a service of your choice
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Media Technology- An interesting Topic Now-a-days Media is most important agent in defining or solving many political and social irregularities. So we should understand the basic terms and definitions of media to gain proper knowledge about media. The term ’medias’ is incorrect one‚and media is considered as a singular and plural word at the same time. Simply media is an ’agent’.It removes social irregularities and social evils. We live in a society which need communication for better arrangements
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Media influence or media effects are terms used in media studies‚ psychology‚ communication theory and sociology to refer to the theories about the ways the mass media affect how their audiences think and behave. Mass media plays a crucial role in forming and reflecting public opinion‚ connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media weaken or delimit the individual’s capacity to act autonomously
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Social Media I chose to do my research paper on social media because I have an interest of the many different ways people can interact with each other worldwide. Whether you live in the United States of America‚ or in the Middle East‚ there are many ways we can communicate with one another‚ with social media being the most popular way of doing so. In this paper I will discuss the meaning of social media‚ as well as the different types of social media one can use‚ the purpose of using it‚ the
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INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide
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