Point of View: Genee Lopez‚ Asst. VP for Franchising Jollibee Food Corporation II. Problem: Who should be awarded the franchise‚ Mr. Artiaga or Mrs. Ng? III. Objectives: 1. To review the franchise process of Jollibee Food Corporation; 2. To assess suitability of applicants vis-à-vis application process criteria; and 3. To make a recommendation on who to award the franchise. IV. Areas of Consideration 1. Jollibee Food Corporation has an existing selection process for its
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HISTORY In 1975‚ Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee‚ a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant
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successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also
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Jollibee Foods Corporation Jollibee Foods Corporation (JFC) was incorporated on January 28‚ 1978. JFC’s principal business is the development‚ operation‚ and franchising of quick-service restaurants under the trade name "Jollibee". In the Philippines‚ JFC also has‚ as subsidiaries‚ Fresh N’ Famous Foods‚ Inc.‚ which develops‚ operates and franchises quick-service restaurants under the trade names "Chowking"; "Greenwich"; Red Ribbon Bakeshop‚ Inc.‚ which develops‚ operates and franchises restaurants
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MKTG 311 July 30‚ 2013 Assignment # 2 Sales Analysis 1. Over the five year period‚ how has the company done in sales and in profits? Why have these changes occurred? In fact‚ we can clearly see that the company has done very well in terms of Sales. Actually‚ from the sales table (main table)‚ we can notice how the company’s sales were growing year by year from 2009 to 2012. In addition‚ the average change in sale is approximately %11.91 each year (The sum of total Change each year
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successful strategic planning is top management ’s support and participation. Answer True False Question 3 Question 3 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. Answer True False Question 4 1. ExxonMobil was fulfilling its philanthropic responsibility when it partnered with the National Fish and Wildlife Foundation
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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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Question 2 Retailing can be classified according to: a) Amount of service -Self-service retailers (Provide few or no services) -Limited-service retailers (Provide only a limited number of services) -Full-service retailers (Provide a full range of services) b) Product line -Specialty store (Narrow product line with a deep assortment) -Department store (Wide variety of product lines operated by separate department) -Supermarket (Self-service store with a wide variety of products
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Kirk Bausman American Intercontinental University Unit 3 Individual Project MKTG 205 – September 11‚ 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional‚ Vertical‚ Horizontal and Multichannel Marketing Systems. I will analyze my target market ’s needs. Explain what I know about my target market and what they want from a channel of distribution. Introduction This is an Overview
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MKTG 315 Chapter 1 Introduction to Services Discussion Question Page(s) Answer 1. What distinguishes service offerings from customer service? Provide specific examples. 3-5 Service offerings are intangible products offered for sale to customers. These can be services sold to business customers (e.g.‚ consulting services‚ shipping services) or to end consumers (e.g.‚ restaurant services‚ transportation‚ health care). Service offerings can be sold by traditional service companies (e.g.
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