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    Jollibee Case Study

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    consisted. 1) CONCLUSION: Implementation Plan a. New product-new market JFC could introduce new product develop targeting the foreign market. The new products that they had introduced in the Philippines could also be applicable to the international market. These stores should be particularly targeted towards the Filipinos working overseas. b. Increase depots in the domestic and other countries JFC could establish additional depot near Jollibee stores. Through this‚ they could be able to reduce

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    Jollibee Case Study

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    I. Summary Jollibee started in 1975 as an ice cream parlor‚ Mr. Tony Tan the young Chinese entrepreneur had an idea of putting up a business together with his two brothers and the financial backing of his father. In January 1978‚ the ice cream parlor evolved into fast food chain‚ the Jollibee Foods Corporation. At that time McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee

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    Jollibee case study

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    Jollibee case study How can companies create value in the Fast Food industry? How was Jollibee able to develop a dominant position in the Philippines? What are Jollibee’s sources of competitive advantage with respect to McDonald in that market? Companies in fast food industry are creating value with: Providing a time constrained customers a good quality food in a clean dining environment at a low price Offering Standardized menus‚ cooked in bulk in advance‚ kept hot‚ packaged‚ and available

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    Jollibee Company Background

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    History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978‚ Tony Tan and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs‚ after his studies showed that a much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the

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    EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald ’s by doing two things: (1) Retaining tight control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm

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    Jollibee Case Analysis

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    international. Jollibee ‚which was a Filipino chain of restaurants‚ wasforced to change their strategy with the entry of McDonalds in Philippines‚ whichlater transformed the company into a global company .The company faced seriouschallenges with their international exposure. The challenges included the conflictswith franchisees/Joint venture and conflicts between divisions. Another issue that thecompany faced was the entry into Papa New Guinea‚ United States of America andexpansion plans in Hong Kong

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    Mktg Case

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    Sanger Automotive Companies is a privately owned company‚ made up of eight luxury car dealerships in areas of Florida and Georgia. Sanger has become known for its customer service as well as luxury class cars and loyal customers. In September of 2011‚ Sanger explored the possibility of a franchise agreement with Fisker Automotive‚ in southeast Florida. Fisker has one of the worlds first truly luxury hybrid vehicles which was intriguing to Sanger‚ especially with the vacant dealership availability

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    Jollibee Burgers

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    cover‚ ½ drain tray‚ vanadium knife‚ chopping board Recta file‚ bastard ½"‚ recta file holder‚ stockpot 20 cm (sanitizing) Catsup: Catsup dispenser red‚ pitcher plastic w/ cover Others: Measuring pitcher (sanitizing)‚ wire whisk‚ aluminum tray‚ jollibee red tray‚ hot pan 2 ½ x ½ 100ppm container‚ stainless burger wheel SBD: 1/6x4 pan‚ plastic f5 container (parts traex)‚ plastic s2 container (open pack sbd)‚ plastic f3 container (sbd leftover)‚ 1/6x4 pan (ice)‚ spatula 1905 (L)‚ 1901 (M)‚ 1903

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    Jollibee Case Study

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    Jollibee and its Strategic control over its subsidiaries International Business and Politics: 2012 Word count: 1583 Pages: 6 1. Introduction Anil K. Gupta and Vijay Govindarajan argue in their article‚ “Knowledge flows and the structure of control within multinational corporations”‚ that mainly all previous research on strategic control within multinational companies (MNCs) has paid attention to why these choose to go abroad. They instead argue that for successful offshore business

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    Mktg 124

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    1) All of the activities involved in acquiring particular goods and/or services and making them available at the places‚ times‚ prices‚ and quantities that will enable the firm to reach its goals comprise ________. A) merchandising B) financial merchandise management C) retail pricing D) a centralized buying organization Answer: A Diff: 1 Page Ref: 384 Skill: Terminology/Concept 2) A major characteristic of micromerchandising is the ________. A) lower costs through quantity

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