Swan’s Ice Arena Case Analyze Swan’s Ice Arena is an ongoing hockey style arena in a city of 450‚000 people. David Swan the owner wants to increase profits by reaching public skaters outside the hockey and figure skating format. Using only what information can be obtained from counting customers and reading industry newsletters Mr. Swan‚ has made investments in equipment and promotions. To date the returns on investment have been disappointing. Mr. Swan has chosen a multiple target market approach
Premium
Swan’s Ice Arena Case Analysis Mkt 521 Dr. Leslie Toombs Texas A&M University- Commerce June- 2014 Submitted by Muktha B Ramesh 1. Strength Swan Ice Skating Arena is the only indoor ice rink in a northern U.S city The Arena runs successful hockey programs which makes the arena well known among sports enthusiasts The Arena is a Hockey rink which can allow around 700 people in a public ice-skating session Also the receipts a single session of public skating can yield is more than ten times
Premium Marketing Ice hockey
COME SEE WHAT ALL THE HYPE IS ABOUT At Swan’s Ice Arena‚ there’s something for everybody in the family to enjoy: 1. One-on-one renowned hockey instruction from professional hockey players for your budding slap-shot wiz. 2. Personalized figure-skating sessions for the future Michelle Kwans. 3. Recreational Skate open to the public‚ private event/ birthday skating parties‚ and intramural hockey leagues. HOW CAN I FIND OUT MORE? Find us online at www.swansice.com‚ or “like” us on Facebook to hear
Premium Ice hockey
Swan’s Ice Arena Q1: Strengths Opportunities It is the only indoor ice rink in a northern U.S. city. Newly installed soft lights and selected music. The rink is big enough to have 700 people at one time. Offering ice skating program. Winter is a popular season to skating. Holding some “social activity” as roller skating rinks do. Weaknesses Threats Weather variability The program does not attract as many people as Swan think. Generating more cost and less revenue
Premium
Abstract Swan’s Ice Arena is a place for people to enjoy ice activities. Due to the reason that David who is the manager of Swan’s Ice Arena wants to increase the revenue‚ he plans to expand his public skating program. It will not limit the number of customer to 12 to 24 people; instead‚ it can meet 700 people’s need. The revenue changes from 200 to 3500 due to the increasing number of consumer. But the problem lies in that the target market is consisted of the teenagers and kids. They are free
Premium Ice hockey Strategic management Management
CASE 1 of 5 Donnelly v. Rees 141 Cal. 56‚ Cal. 1903. November 6‚ 1903 FACTS: An action may be maintained by the sole heir of a deceased person to set aside a deed procured from the deceased without consideration by the fraudulent practices of the defendants and their undue influence over the deceased‚ who was known to be an habitual drunkard for more than five years before the execution of the deed‚ to anextent seriously to impair his mind‚ and who was so intoxicated at the time as to render him
Premium Plaintiff Complaint Judgment
Case Summary of Taran Swan at Nickelodeon Latin America Taran Swan served as launch director and general manager of Nickelodeon Latin America. She had written the business plan‚ compiled a team and brought it through its first 18 months in the air. She unexpectedly had to return to New York and was faced with the decision of whether to appoint an interim leader in her place‚ and if so‚ who among her team members should she select? Origins of Nickelodeon Latin America Nickelodeon is a cable
Premium United States Walt Disney The Walt Disney Company
Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
Premium Plessy v. Ferguson Fourteenth Amendment to the United States Constitution Brown v. Board of Education
Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file
Premium Trade union Collective bargaining Employment
Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
Premium Strategic management