Question: Prepare creative strategy for Sun Chips/ AIUB/ i-Phone? Answer: The creative strategy for Sun Chips can be- • TV Commercial: For sun chips TVC will be the most effective strategy to introduce in the market. The TVC should be shown in the television in perfect time when their target customers are available. Mostly kids are the target customer for chips so the advertising should be shown in TV after their school time and play time in the evening. • Radio: To grab customer attention secondly
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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Executive Summary The purpose of this report is to conduct a foreign market analysis on the chosen market‚ Japan throughout an in-depth and extensive environmental scanning in order to evaluate both the opportunities and threats that may affect the entry of selected company of Secret Recipe Cakes & Café Sdn Bhd. Secret Recipe Cakes & Cafe Sdn Bhd is a Malaysian based company that offers a wide range of fine quality gourmet cakes along with fusion of food and beverages. It has been operated successfully
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6.05.0 IMC Objective One – Consumer 5.1 Marketing Budget - Consumer 5.2 IMC Methodologies 5.2.1 Advertising - Consumer 5.2.1.1 Advertising Budget 5.2.1.2 Creative Brief - Consumer 5.2.1.3 Advertising Design 5.2.2 Consumer Promotions 5.2.3 Personal Selling - Personal Selling 5.2.4 Sponsorship Programs 5.2.5 Database Programs 5.3 Media Plan 5.0 IMC Objective One - Consumer The objective of our target market focuses on creating brand is it certain that
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COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with them. IMC includes the
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MKT B370 Unit 5 Strategic capacity planning and facility design 120 OUHK Course Team Developer: Prof. Lee Tien Sheng‚ CUHK Dr Zhao Xiande‚ City University of Hong Kong Designer: Coordinator: Member: Production ETPU Publishing Team Cliff Hall‚ OUHK Dr Matthew Yeung‚ OUHK Ken Chan‚ OUHK Copyright © The Open University of Hong Kong‚ 1999‚ 2004‚ 2006‚ 2008‚ 2009‚ 2011. Revised 2012. All rights reserved. No part of this material may be reproduced in any form by any means without permission
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[pic] Headnote: This paper reviews the development of the concept of Integrated Marketing Communications (IMC) in terms of its theoretical foundations through an exploratory study of IMC within a judgment sample of U.S. advertising agencies (total estimated billings-$20.4 billion). The paper considers the arguments advanced from both academic and practitioner sides in relation to what IMC is and whether it offers significant value to advertising agencies and their clients in the rapidly changing
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BEHAVIOURAL SEQUENCE MODEL 8. CREATIVE STRATEGY 8.1 KEY BENEFIT CLAIMS 8.2 THE BIG IDEA 8.3 BRAND AWARENESS AND BRAND ATTITUDE 9. MEDIA STRATEGY 9.1 MEDIA SCHEDULE AND COSTS 9.2 MEDIA CHOICES 10. OTHER IMC ACTIVITIES 10.1 EVENT MARKETING I 10.2 EVENT MARKETING II 10.3 PUBLIC RELATIONS 10.4 VIRAL MARKETING 11. EVALUATION AND CONTROL 12. REFERENCES 13. APPENDIXES APPENDIX A APPENDIX B APPENDIX C APPENDIX D APPENDIX
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instructor inspection. * Bring a calculator to the exam as some of the questions may require simple calculations Exam format: * 30 Multiple choice questions * 2 Short answer questions Chapter 17 & 18—IMC‚ Advertising‚ PR‚ Sales Promotion (~45%) * Elements of IMC * AIDA * Push vs. pull strategy * Goal of advertising: Inform‚ persuade‚ remind * Informational vs. emotional appeal * PSA‚ unique selling point‚ puffery * Media scheduling * Reasons for the
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Strategies and Programs Coke IMC IMC Strategies and Plans By taking into consideration all the key elements involved in the Developing of an IMC campaign strategy such as‚ deciding on the mix and level of different IMC ingredients as advertising‚ sales promotion‚ publicity and direct marketing. In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility
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