Burton Snowboards: Building a Sport California State University‚ Los Angeles Principals of Marketing: MKT 500 Dr. Iksuk Kim Fall Quarter 2007 Arredondo‚ Belen Enriquez-Marquez‚ Martin Fuentes‚ William Hung‚ Sheng Hsiung Wei‚ Dan 1) The environmental forces influencing the snowboarding industry are: Social: Winter Sports declining  Alpine Skiers 1993 10.6 million 4.6% USA  Alpine Skiers 2003 6.3 million 2.6% USA Demographics 80% participants were under
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Week four MKT Assignment 1. What are benefits to firms that decide to engage in global marketing? The benefits to firms that decide to engage in global marketing is that they get additional revenue‚ get insight into consumer behavior‚ alternative distribution strategies‚ and advance notice of new product. Also‚ they acquire new approaches to distribution‚ or clever new promotions that they may apply successfully in their domestic market or in other international markets. 2. Why is a nation’s
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MKT 2500 sec. 8 12-5-12 P. 404 The three stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands
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MKT 335 E-Marketing & Commerce. How do companies that sell comparable products or offer similar services differentiate themselves? What makes one brand stand out from the next? We know that numerous touchpoints are critical in influencing how we perceive and experience brands. Retail store layouts and displays‚ websites‚ commercials and sponsorships all help shape our opinions. In are project we will be doing a comparison on two big companies (NIKE) and (ADIDAS) a comparison between their
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PRODUCT LIFE CYCLE CONCEPT OF PRODUCTS LIFECYCLE (ELEMENTARY KNOWLEDGE) Product Life Cycle Definition by Philip Kotler: "An attempt to recognise distinct stages in the sales history of the product " PLC concept implies: Products have a limited life. Product sales pass through distinct stages with each stage posing Challenges/Opportunities/ Problems. Profits rise/fall during different stages of product life cycle. Products require different marketing/manufacturing./ finance/ purchase/ HR
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MKT 600-011 [Weekly Critique Notes] Case Title: Future of Avon China: Direct Sales‚ Retail Sales or Both 1. What is the central issue in this case? Avon China [who] is given the opportunity to consider the previously successful but fallen direct sales strategy which possesses challenges alongside the opportunity [what] in the distant future [when] because [why] * Chinese officials have intermediately lifted the direct-sales strategy ban after the economic instability in 1998
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1. CORPORATE GOVERNANCE Objective of corp finance: maximize firm value. Narrower objective of maximizing stockholder wealth; when stock is traded and markets are viewed to be efficient‚ objective is to maximize stock price. A. Stockholder interests vs management interests In theory: stockholders have significant control over management. Mechanisms for discipline: Annual meeting and BOD In Practice: Most stockholders do not go to meetings since cost of going exceeds the value of their holdings; incumbernt
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Phoenix‚ Resource‚ MKT/469 Sale Management Website; https://ecampus.phoenix.edu/secure/resource/resource.asp Saterfiel & Associates (January 2003) Recruiting and Hiring Effective Sales People. Retrieved November 19‚ 2006 from Website; http://jobfunctions.bnet.com Spiro‚ R.‚ Stanton‚ W.‚ & Rich‚ G (2003) Management of a Sales Force (11th ed.) [University of Phoenix Custom Edition e-text]. McGraw Hill‚ 2003‚ Burr Ridge IL. Retrieved November 1‚ 2006 from University of Phoenix‚ Resource‚ MKT/469 Sale Management
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Topic 7: NOA1=NOA0+OIt – (C1-I1) NFO1=NFO0+NFE1 – (C1-I1)+d1 NFA1=NFA0+NFI1 - (C1-I1)-d1 CSE1=CSE0+OI1 – NFE1 – d1 NI1=OI1 - NFE1 (C1-I1) = d1+F1 d1=div+ share buyback – share issues F=net purchases of FAs – interest on FAs – net issue of debt + Interest on debt d=C-I+NFI-NFA d=C-I-NFE+NFO FCF=OI-NOA (Method 1) FCF=NFA-NFI+d (Method 2) FCF=NFO+NFE+d CSE=NOA+NFA/(-NFO) CSE1=CSE0+Earnt-dt Net Operating Accruals = OI1 – C1 or NOA – I1 If C-I-i > d: lend or buy down debt. If C-I-i
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ACCRUAL SWAPS AND RANGE NOTES PATRICK S. HAGAN BLOOMBERG LP 499 PARK AVENUE NEW YORK‚ NY 10022 PHAGAN1@BLOOMBERG.NET 212-893-4231 Abstract. Here we present the standard methodology for pricing accrual swaps‚ range notes‚ and callable accrual swaps and range notes. Key words. range notes‚ time swaps‚ accrual notes 1. Introduction. 1.1. Notation. In our notation today is always t = 0‚ and (1.1a) D(T ) = today’s discount factor for maturity T. For any date t in the future‚ let Z(t; T ) be the
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