Week four MKT Assignment
What are benefits to firms that decide to engage in global marketing? The benefits to firms that decide to engage in global marketing is that they get additional revenue, get insight into consumer behavior, alternative distribution strategies, and advance notice of new product. Also, they acquire new approaches to distribution, or clever new promotions that they may apply successfully in their domestic market or in other international markets. 2.
Why is a nation’s infrastructure an important factor for global marketers to consider? A nation’s infrastructure is important when it comes to marketing because an Inadequate Infrastructure may constrain marketers plan to manufacture, promote, and distribute goods and services in a particular country. 3.
What are the two different classifications on tariffs? What is each designed to do? Revenues Tariff and Protective tariff. Revenue tariffs are designed to raise funds for the importing government, and protective tariffs are designed to raise the retail price of an imported product to match or exceed that of similar domestic product. 4.
How does an import quota restrict trade? An import quota limits the number of units of product in certain categories that can cross a country’s border for resale. 5.
What are two major victories achieved by Uruguay Round of GATT conference? Reduce farm subsidies, which opened vast new markets for U.S exports and increased protection for patent, copyrights, and trademarks. 6.
Why has the progress of the WTO been slow? The WTO has been slow because big differences between developed and developing nation creates major roadblock to its progress, and its activities thus far have focused more on dispute resolution through its Dispute Settlement Body than on reducing barriers. 7.
What are the three alternatives for first-time exporters to reach foreign customers? The three alternatives for first-time exporters are: export-trading companies, export management...
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