Managerial Economic Report on Articles Under Guidance of Prof.Megha Jain Submitted By Sunil Kumar Jaiswal ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my Prof. Megha Jain who gave me the golden opportunity to do this wonderful project on this topic‚ which also helped me in doing a lot of Research and I came to know about
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Ecological………………………………………………………………………..….……7 4.0 Current Marketing Analysis………………………………..……………………….….…8 4.1 Segmentation…………………………………………………………………….….……8 4.2 Targeting………………………………………………………………………...….……8 4.3 Positioning…………………………………………………………………………….…9 5.0 Market Mix (4Ps) ………………………………………………….………………….…9 5.1 Product……………………………………………………………………..……….……9 5.2 Price……………………………………………………………………..………….……9 5.3 Place……………………………………………………………….……………….……10 5.4 Promotion………………………………………………………….………………….…10 6.0 Reference List ………………………………………………………………
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Ethics and corporate Social responsibility:- Ethics is defined as what is right and what is wrong. Every business should behave ethically. The moral principles that guide the way a business behaves are business Ethics. Ethics are moral guidelines to people or to an organisation which govern good behaviour. So behaving ethically is doing what is morally right. Doing an ethical business may always be not profitable but it will be more beneficial to company and the people involved in company as well
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Business Management IA SL “To what extent will the marketing strategies of the reliance JIO be the success in india?” S.S.Sai Vishnu The Indian Public School 004191-0037 Written commentary “To what extent will the marketing strategies of the reliance JIO be the success in india?” Reliance is one of the most popular company in india. Reliance had introduced a 4G service named as Jio recently‚ and has shocked the telecom world by providing the services free for few days
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affect a company’s capability to operate effectively in providing and services to its customers” (Jobber 2007:78). Some valuable recommendations for the future development of MC will be presented. These recommendations were mainly discussed around 4Ps topic which focuses on product‚ price‚ place and
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(2009) A review of marketing mix: 4Ps or more. International Journal of Marketing Studies‚ 1(1)‚ pp2-15. Grönroos‚ C. (1997). From marketing mix to relationship marketing-towards a paradigm shift in marketing. Management Decision‚ 35(4)‚ pp.332-339. Gummesson‚ E. (1994) Making relationship marketing operational. International Journal of Service Industry Management‚ 5(5)‚ pp. 5-20. Gummesson‚ E. (1999) Total Relationship Marketing-Rethinking Marketing Management: From 4Ps to 30Rs. Oxford: Butterworth-Heinemann
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KA YEUNG LAU GROUP 1 Introduction Marks and Spencer（also know as M&S）is the UK’s largest transnational retail group. It is also one of the British representative enterprise‚ it has highest profitability in UK. Marks and Spencer also ranks first in the number of export goods retailers in UK. Their products include: food‚ clothes‚ furniture‚ electrical and appliances. Marks and Spencer opened 600 stores in the British‚ and across the UK each city and area‚ the 40 countries in the world were opened
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Marketing Report River Link Ltd. Introduction River Link Ltd. (RLL) is a manufacturing company‚ producing hot drinks such as tea or coffee for big retailers. Our task is construct an appropriate marketing plan for entering on food beverages market. Analysis of Interview 6 Interviews were conducted to investigate attitudes towards hot drinks and habits. Summary of respondents’ answers is presented below. | Chocolate consumers | Non-chocolate consumers | | Female/male | Female/Male
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Applications DJ Equipment Overview DJ equipment is a device for playing back‚ mixing‚ and scratching music from CD and audio data as if they were from a vinyl record. DJ equipment is mainly made up of two DJ players and one DJ mixer. Although mainly used in North America and Europe until now‚ recently sales numbers of DJ equipment are increasing in emerging countries such as Russia and Brazil. In addition‚ although mostly used by businesses such as discos‚ due to the appearance of low-cost products
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major competitor‚ McDonald’s Big Mac’s (MDBM)‚ as well as BKSB’s marketing mix data came from secondary sources‚ and through interview and questionnaires as a primary source for further comments and redevelopment. Findings through SWOT Analysis and 4Ps showed that MDBM took advantages in marketing mode and notability‚ while BKSB was better in product quality and freshness of brand. Products‚ places‚ prices‚ and promotions were included in two possible Marketing Mixes for BKSB. Finally‚ a more beneficial
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