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Reliance Jio Case Study

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Reliance Jio Case Study
Business Management IA SL “To what extent will the marketing strategies of the reliance JIO be the success in india?”

S.S.Sai Vishnu
The Indian Public School
004191-0037

Written commentary “To what extent will the marketing strategies of the reliance JIO be the success in india?” Reliance is one of the most popular company in india. Reliance had introduced a 4G service named as Jio recently, and has shocked the telecom world by providing the services free for few days. Reliance jio’s official name is ‘Reliance Jio Infocomm Limited (RJIL) is a provider of mobile, telephony, broadband services and digital services in India. Formally known as ‘Infotel Broadband services limited …show more content…
I thought to know that marketing strategy of Jio. so, I have chosen this topic “ to what extent will the marketing strategies of Reliance Jio to be the success in India”. This commentary will evaluate should proceed with its marketing strategies of Reliance Jio using the following business tools : SWOT analysis, Ansoff matrix and Marketing mix …show more content…
Promotion : Promotion plays a major role in creating pull from buyer side, and if your product caters to mass public then ATL(Above the line) channels are selected and Reliance Jio has done a commendable job by making more strategy much before launch of Jio on september, 2016.

Reliance jio helped to get high level of media coverage through this (TV18) and other media houses.

“Jio digital life” is the tagline by using brand which is aligned to Digital India campaign of Modi Government, also it is appealing to the young generation that is age:18-30 group using electronic devices and internet for its daily activities.

For this promotion strategy, Jio has made Shahrukh khan as its brand ambassador. TVC, Banners, hoarding and print media advertisement. On digital platforms social media promotion was also done.

The existing players such as Airtel and Idea moved to telecom tribunal against TRAI (Telecom Regulatory Authority of India) for letting the new operator continue the free promotional offer beyond the stipulated 90
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