Communication

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  • Topic: Reliance Communications, BSE Sensex, Reliance Anil Dhirubhai Ambani Group
  • Pages : 23 (7442 words )
  • Download(s) : 101
  • Published : December 18, 2012
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Chapter-1
Introduction

1.1. Executive summary
The project aims at studying the customer satisfaction of Reliance communication .The project consists of five sections ,in which first section deals with introduction and objectives of the company .the second section deals with the study of concept of customer satisfaction it’s importance, scope and previous researches on customer satisfaction by various authors .the third section deals with the research methodology .the fourth section deals with the case study and its interpretation .the last one deals with conclusion and bibliography .all the sections of the project basically describes how customers are treated and satisfied by Reliance communication .the case study provided describes how Reliance satisfies BSES Yamuna ,its one of the customer by introducing new technology namely WVDPN ,hence completing its very aim of customer satisfaction. The project also provides us with the knowledge that Reliance communications ranks amongst the top 5 telecommunications companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

1.2 Objective
1. To study about Reliance communication.
2. To study the concept of customer satisfaction.
2. To study the technology used by the Reliance for the satisfaction of its customers. 3. To make conclusion in the light of the findings of the study.

Chapter 2
Company Profile

2.1 INTRODUCTION
Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group, India’s third largest business house. Reliance Communications is India’s foremost and truly integrated Telecommunications service provider. The Company, with a customer base of over 85 million including over 2.2 million individual overseas retail customers, ranks. It ranks among the top 5 telecommunications companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, next-generation, integrated (wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the next-generation IP-enabled connectivity infrastructure, comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. It is among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. Reliance Communications has established a pan-India, next generation, integrated (Wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications Value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of Fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific Region. On 19 May 2010, the 3G spectrum auction in India ended. Reliance Communications paid INR5864.29 Crores for spectrum in 13 circles. The circles it will provide 3G in are Delhi, Mumbai, Kolkata, Punjab, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Orissa, Assam, North East, and Jammu & Kashmir. On 11 June 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Infotel Broadband, a...
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