Marketing

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February 2011

Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics, benefits and information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks)

Q.3

Explain the key roles played and various steps involved in organisational buying. (10 marks)

Q.4 Explain the different marketing philosophies and its approach. (10 marks)

Q. 5

What are the various stages involved in decision process when a consumer is buying new product? Also, explain the adoption process. (10 marks)

Q. 6

Explain briefly the marketing mix elements for an automobile company giving sufficient examples. (10 marks)

February 2011

Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is product mix? What are the strategies involved in product mix and product line? (10 marks)

Q.2 What is a distribution channel? Explain the factors to be considered while setting up a distribution channel. (10 marks)

Q.3 Discuss the communication development process with examples. (10 marks)

Q.4.

Select any mobile handset and mobile company and then evaluate its positioning strengths or weakness in terms of attributes, benefits, values, brand name and brand equity. (10 marks)

Q. 5

What is retailing? Explain the functions and different types of retailing with its key features. (10 marks)

Q. 6 a. What is CRM? What are its objectives? (2 marks) b. Write a short note on Brand development. (8 marks)

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