POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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is done by observing the melting point. This is important because if there is an impure substance the melting point would be depression and the melting range would be broader. By finding the melting point of a known substance one can then observe an unknown substance’s melting point to see if the points are the same and try to figure out the unknown. Experimental Section: The first known substance we used was Biphenyl. 68 degrees Celsius is the known melting point. We used the capillary method
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intermolecular forces than alcohol‚therefore alcohol evaporates faster than water. (2) Vapour Pressure: Vapour Pressure: Vapour pressure depends upon the nature of liquid.Polar liquids have low vapour pressure than that of non-polae liquids at the same temperature.This is because of the‚ strong intermolecular forces between the polar molecules of liquids.For example ‚ water has less vapour pressure than that of alcohol at same temperature
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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The Purity and Purification of Solids- Part 2- Recrystallization Courtney Percival CH 337 Laboratory‚ Section 037 Department of Chemistry Portland State University‚ Portland OR ABSTRACT INTRODUCTION Recrystallization is a commonly used tool in laboratories when dealing with impure solids. "An effective recrystallization is one in which 1) a high degree of purity is achieved as well as 2) a maximum recovery of sample".1 Solubility‚ the tendency of a substance to dissolve in a liquid‚ is an
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Josh Copeland Professor Patton ENGL 1020M06 19 Feb. 2014 The Initiation Becoming an adult does not happen in a day. This process takes years of maturing and developing a brain that is capable of making smart life decisions. In the short stories “Stepdaughters” by Max Apple and “A&P” by John Updike‚ two young adults are put in difficult situations and forced to overcome them by making their own choices. In “Stepdaughters”‚ Stephanie‚ a high school student athlete struggles with her relationship
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Tipping Point Discussion Questions Introduction 1) What was the point Gladwell makes with the Hush Puppy story? Hush Puppy is a kind of classic American shoes which were considered to be old fashioned in 1994. However‚ because no one would wear Hush Puppy in that age‚ this kind of shoes became so unique and catch some fashion designer’s attention‚ and then Hush Puppy became popular again. Hush Puppy story is an example of epidemics in action‚ through this story‚ Gladwell demonstrated
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The Tipping point: how little things can make a big difference by Malcom Gladwell is a novel that reveals how ideas‚ messages‚ products‚ and behaviors spread‚ which is explained through three rules heavily influence the Tipping Point and are required for one to consider a scenario as the Tipping Point. The Tipping Point is described as the moment of critical mass‚ the threshold or boiling point that results in change (Gladwell‚ 2000‚ p.12). To explain the Tipping Point Gladwell informs the reader
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temperature at which movement of the specimen is observed is recorded as the pour point. INTRODUCTION In the cloud point experiment‚ waxes will appear and thickens the oil and clogs fuel filter and injectors in engines. The wax also accumulates on the cold surfaces and forms an emulsion with water. The appearances of cloud point determine the first cloud of wax crystals in a liquid when it is cooled. Whereas‚ pour point experiment is to determine the minimum temperature of the oil which will continue
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The phrase “turning point” has a lot of meanings but personally‚ for me‚ it is a moment that caused me to realize what has always been in front of me. Turning point may also mean a time at which a decisive change in a situation occurs‚ especially one with beneficial results. Recently‚ one event became the turning point of my life and my beliefs. Last Tuesday‚ our class‚ II-St. Therese watched the film “The Encounter”. That movie marked a pivotal moment in my life. It helped me realize that Jesus
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