social media Disadvantages Social media has become the new frontier for businesses to implement their marketing strategies. With a low barrier to entry and multiple platforms to utilize‚ social media offers unparalleled opportunities for companies to reach customers and establish brand awareness. However‚ using these platforms to their full potential isn’t always easy and carries a unique set of risks. While social media can be a powerful marketing tool‚ it’s not entirely risk-free. Fans and
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TRACK – SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Mr. ARISTOTLE K 1 M.B.A – Final Year S.K.P. Engineering College‚ Tiruvannamalai. CONTACT NO: 97899946601 E-MAIL ID: arikrishs@gmail.com1‚ ABSTRACT SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Social Media is the relationships that exist between networks of people (Walter & Riviera‚ 2004). There are many social media sites continue to grow in popularity
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Relationship between media and politics Politics‚ in the broadest sense‚ is the activity through which people make‚ preserve and amend the general rules under which they live. So no one is out of politics in society and politics is in our way of life. On the other hand‚ media in the 21st century continues to perform its three main traditional functions---to inform‚ educate and entertain. So‚ politics is a great source of information for media in order to inform us and a great topic to educate us
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5 (a) Explain the factors that influence the content of the news. The mass-manipulative model argues that the content of the mass media is largely controlled and determined by members of ruling class‚ with the object of using the mass media to maintain their control over the proletariat. The do this either by diverting them from seeing the class relations of a capitalist society for what they are‚ or by portraying any groups who challenge bourgeois control as sinister‚ dangerous and misguided
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these changes. Many people believe that we have entered a new era in our culture‚ that we have made a move into a postmodern society mainly concerned with mass production and new forms of media. Our culture began to change with the emergence of a new popular culture‚ with new ways to mass produce and bring media and information to the masses. Some cultural theorists believe that mass or popular culture come’s from the class structure. The question is whether
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Social Media: Necessity vs. Nuisance “Most people do not listen with the intent to understand‚ they listen with the intent to reply” (Stephen Convey). People view society as a lost cause: we rely so much on technology and social media that we lose important values that make us unique and ideal citizens of society. We’ve become so subconsciously narcissistic that we forget to take the time to understand someone else’s needs. Social media and technology has changed the way we interact with
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The media can often have a large impact on public opinion. The general community can be swayed based purely upon how the news carries a story. This places a massive responsibility on the media. They must decide what is appropriate and how to address certain topics. In the cartoon the author was describing the impact the media can have on presidential races. People‚ in general‚ like to know the gossip about candidates. They like hearing the dirt‚ it brings the nominees down to the level of
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within reach now. Media is a mean of transmitting the message‚ thought‚ opinion and view point. In the beginning‚ man used horse and other animal to send the message to the receiver. It took time to deliver the message and the probability of spoiling the message was on the top. Now man has entered the age of science and technology. They have explored . They have got a tremendous achievement in many field as well as Electronic Media. We are living in the era of electronic media. None can avoid and
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Media Violence In An Electronic Society In Scharrer’s article “The behavioral‚ affective‚ and cognitive implications of media violence: Complex relationships between young people and texts” she explores the correlation between media violence and rising rates of violent acts. She makes the claim that media violence desensitizes younger children to either fear or recreate the violent acts they see in media. This correlation between violent images and violent acts is undeniable and clearly supported
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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