electronic media

Man has a nature of curiosity. He always engages with doing something unique. In the past century they explored in many field. It was a time when a man could hardly think about the unbelievable development that is within reach now.
Media is a mean of transmitting the message, thought, opinion and view point. In the beginning, man used horse and other animal to send the message to the receiver. It took time to deliver the message and the probability of spoiling the message was on the top. Now man has entered the age of science and technology. They have explored . They have got a tremendous achievement in many field as well as Electronic Media. We are living in the era of electronic media. None can avoid and escape from it. It is prevailing profound effects on advertisement, education, information, politics and other social activities.
Electronic media has revolutionized the information system. Now everyone can be aware himself with current information and updates. So many TV channels in the country and internet websites justify the importance and advantages of electronic media where everyone has a freedom to exchange his view point freely.
The electronic media has both effects, positive and negative. If it is playing a negative role, on the other hand it is educating, informing and entertaining the societies too. Today people are getting aware of their rights through the media. Many social programs on TV are presented to set the minds of the masses. Today’s youths try to find the answers to their questions and demand the authorities to account for because media has disclosed all that the new generation has to be aware of. As Pakistani media is pointing out crimes, ministers holding fake degrees, terrorism and inflation etc, it is appreciable because the responsible people can be brought to book in this way. Thus, the media, whatever-- be print or the electronic media-- its importance at least in the modern world cannot be denigrated. While we are sitting in our