social media

Topics: Knowledge management, Facebook, Knowledge Pages: 7 (1874 words) Published: March 20, 2014

TRACK – SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS

Mr. ARISTOTLE K 1
M.B.A – Final Year
S.K.P. Engineering College, Tiruvannamalai.
CONTACT NO: 97899946601
E-MAIL ID: arikrishs@gmail.com1,
ABSTRACT
SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS
Social Media is the relationships that exist between networks of people (Walter & Riviera, 2004). There are many social media sites continue to grow in popularity it is our belief that technology is an important part of today’s success formula for students, faculties and other professionals. Social media are technologies that facilitate social interaction, collaboration and enable deliberation across various communities. This paper presents a review of research on the effective usage of social media as a knowledge management among faculties and students order to gain knowledge and improve their performance. Many research studies show that social media is used for different purpose for different sector in order to attain growth in their respective sector. The primary objective of this study is to know about the effective usage of social media as a knowledge management among faculties and students. The recent survey says that the social media has become popularity among students for personal use, however, a low percentage of students use them for academic purpose (Lenhart, et al, 2010 & Erzurum, 2010). This paper present about the usage of social media and its impact in the knowledge management among engineering faculty and students. Through this study we can able to analyze the effective usage of social media and its impact in the knowledge management system to improve their performance. So based on the present study, the future scope of the research should continue to analysis the students attitude and strengthen their social media activities to develop research and innovation in the society. It needs more systematic and broad research on the topics to better understand the usage of social media for positive aspects, so every individual will have positive attitude towards the social media in order to develop their knowledge abilities which will benefit the entire society for better growth.

Keywords: Social media, Knowledge, Social networking, Knowledge management and Knowledge sharing.

1. INTRODUCTION:
Social media has recently emerged as a promising technology for knowledge management (KM) (Levy, 2009; Yates & Paquette, 2011). It is defined as “a group of internet-based application that builds on technological foundations which allows the creation and exchange of user generated content” (Kaplan & Haenlein, 2010). General public, practitioners and researchers are attracted by social media with different features through proactive participation, social connectivity and user collaboration (Eyrich, Padman, & Sweetser, 2008; Scanfeld, Scanfeld, & Larson, 2010), and has increasingly been recognized as an important tool in knowledge management (Levy, 2009). Blogging and Facebook are the two of the most commonly used social media technologies (AlAamri, 2009) and it’s probably facilitate knowledge management by capturing the narrative experiences and disseminating information and knowledge (Stiler & Philleo, 2003). This paper presents a review of research on the effective usage of social media as a knowledge management among faculties and students order to gain knowledge and improve their performance. In this paper, the impact of using blogs and Facebook in facilitating faculties and students’ knowledge management activities. Recently, numerous commentators have suggested that social media technologies—blogs, wikis, social networking sites (SNS), micro blogs, or social tagging tools—may facilitate communication practices in organizations that differ from those associated with traditional computer mediated communication (CMC) technologies like e-mail,...
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