SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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Technical Problem The Metric Machine Parts and Supplies Corporation (MMPS) is a large growing global business with a few network problems. MMPS have many difficulties with their current network service that has been monitored by a third party telecommunication network who does not think anything is wrong with their service. Some of the technical difficulties that MMPS faces are frequent telecommunication network crashes that lead to bad customer services satisfaction to their customers. Due to the
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The primary advantage of a corporate form of business is that a corporation is a stand-alone entity‚ which means you are not personally liable for the assets and debts of the business. Incorporating protects your personal assets from lawsuits‚ debt collection and other business issues that can arise. The stand-alone entity also separates tax liabilities‚ which is another advantage. This means that the corporation’s taxes are separate from your personal tax liabilities. As a business
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Tatiana Tripp Trader Joe’s Case Study Analysis COM 742 11/19/2014 The current problem is that advertising and growth can lead to an end of the “quirkiness” that is currently Trader Joe’s strongest attribute. Already‚ a bit of authenticity from the original stores has slipped away from expansion. A former employee‚ as shown in the case study‚ said “In the early days we never tried to be a neighborhood store.”1 There is no question that trying to incorporate more traditional advertising and thus‚ competing
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New Belgium Brewing Company Name College Business Ethics Though most companies commonly mentioned as examples of ethical and socially responsible organizations are large corporations‚ it is the socially responsible initiatives of small businesses that often have the most impact on local communities. These businesses generate jobs and provide goods and services for customers in smaller markets that larger firms that often are not interested in aiding
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McDonalds Recruiting & Selection Lillian Atkins BUS 3040 Fundamentals of Human Resource Management 21730 Westport Avenue Euclid‚ Ohio 44123 Telephone: 216-926-3108 E-mail: liliratki@yahoo.com Instructor: Sally Buffkin Abstract A business reputation ultimately depends on the quality of its products. McDonald’s is the biggest and fastest growing worldwide restaurant chain that uses recruitment and training policies that are intended to maintain a high quality staff.
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EMPLOYMENT The next critical issue is Employment. We see employment as an issue because McDonalds though it employs over a million people has gotten a bad reputation as an employer. This is because employees are seen as expendable and made to work long hours for low wages and under bad conditions. They are hired to do task that require them to follow already set exact programs that tell them when to do every task. This means there is very little room for individualism and still building (2)
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G. Mujtaba. (2007). McDonald’s Success Strategy and Global Expansion through Customer and Brand loyalty Vernon life cycle reference: Figure 3: (2010) Sunanda Chavan . (2010). What made McDonald ’s big in India. Available: http://www.managementparadise.com/forums/marketing-management/205743-what-made-mcdonald-s-big-biz-india.html . Last accessed 23rd Jan 2011. (2010)
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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McDonalds: Brazil and China Introduction In 1940‚ Dick and Mac McDonald open a Bar-B-Q drive in restaurant in San Bernardino‚ California. In1948‚ they close down to change what they sold. They now sold 9 items: 15¢ hamburgers‚ cheeseburgers‚ potato chips‚ coffee‚ milk‚ soft drinks‚ and a slice of pie. In 1949‚ their world famous fries replace potato chips. As stated on McDonald’s website in 1954‚ Ray Kroc sells the brothers multi-mixers‚ becomes their franchising agent‚ and in
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