CONTENT 1. Introduction of Maxi-Cash Financial Services Corporation Ltd 2. Marketing Research 3. Development of Marketing 3.1 Formulation of an Appropriate Strategy 3.2 SWOT Analysis 3.3 Ansoff Matrix Model 4. Usage of 7P in Marketing Strategy and Marketing Tactics 5. Conclusion 6. References 1. Introduction of Maxi-Cash Financial Services Corporation Ltd Maxi-Cash Financial Services Corporation Ltd is a first public listed company of pawnbroking and the retail and trading of pre-owned
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society Berjaya Corporation Berhad is an investment holding company and is engaged in the provision of management services. Berjaya Corporation group of companies is founded by Tan Sri Dato’ Seri Vincent Tan Chee Yioun when he acquired a major controlling stake Berjaya Industrial Berhad in the year of 1984. It is originally known as Berjaya Kawat Berhad and now known as Reka Pacifiic Berhad. In October 1988‚ Berjaya Group became the holding company of Reka Pacific Berhad. The principal activities
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INTRODUCTION TO HUMAN RESOURCE MANAGEMENT Group 2 Name ID Number Lu Kah Wai 13WBD07496 Loo Jia Kang 13WBD03508 Low Qi Xian 13WBD04818 David Cheong Han Pin 13WBD01071 Contents Title Page Introduction Job description & Job specification Recruitment methods Selection methods Training methods Compensation and benefits Conclusion Appendix Reference Presentation slides (i)Introduction of Public Bank Public Bank Berhad is the third largest banking
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B) Company Business Description Tan Holdings Berhad (THB) I. Company History: Tan Holdings Berhad (THB) (formerly known as Tan Berhad) was founded by Datuk Tan Seng Man in 1957 which is the year of Malaysia Independence and the company headquarters located at Jalan Ampang in the center of Kuala Lumpur. In the early years‚ THB started its business by venturing into palm oil industries. The company acquires a piece of 1500 acres of land from the government of Malaysia to begin its palm oil plantation
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Public Bank Berhad The Public Bank Malaysia was founded in the year 1966. The logo‚ in modern geometric design‚ is conceived from two interlocking octagons denoting the domestic and international connections of the Group. The interlocking of the two octagons also suggests security‚ strength and stability. As per the latest reports Public Bank Malaysia is the largest domestic bank in Malaysia after Malayan Banking Berhad. The Public Bank Malaysia‚ in terms of its market capitalization‚ is the
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Genting Plantations Berhad | | Our Background | Our Vision | Directors & Management | Financial Highlights | Group Offices | OUR BACKGROUND Genting Plantations Berhad ("Genting Plantations")‚ formerly known as Asiatic Development Berhad‚ is one of the fastest growing plantation companies listed on the Main Board of Bursa Malaysia (formerly known as Kuala Lumpur Stock Exchange). Incorporated in Malaysia as a private limited company on 29 September 1977‚ under the name of Asiatic Development
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C A S E 2 Asian Journal of Case Research 4(S): 15 – 25 (2011) Flat Cargo Berhad: An Auditor’s Conundrum ZAKIAH MUHAMMADDUN MOHAMEDa* AND TAKIAH MOHD ISKANDARb ABSTRACT Flat Cargo Berhad (FCB) was one of the largest air freight companies in Malaysia‚ servicing several government linked companies including Freight Malaysia Berhad‚ and had Kencana & Associates served as its auditors. In 2006‚ during a routine financial audit‚ the auditors identified several suspicious findings that
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companies are coming to Malaysia hence the competition is also becoming stiffer in the domestic market. The YTL Corporation Berhad celebrated its 52th anniversary in 2007‚ and in more five decades since its inception‚ has grown from a small construction firm into a sprawling business empire that features five subsidiaries governing various operations. Today‚ YTL Corporation Berhad is one of the largest conglomerates listed on the Bursa Malaysia boasting a track record of 55% compounded growth since its
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institution. As a financial conglomerate‚ the Public Bank Group offers a wide range of competitive and innovative products and services in the areas of commercial banking‚ investment banking‚ Islamic banking‚ credit cards‚ share broking‚ sales and management of unit trust funds‚ bancassurance and general insurance products and other related financial services such as
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A Brief Company Profile Tai Wah Garments Industry Sdn Bhd as subsidiary of the Ramatex Berhad Company Ramatex Berhad was established in 1982 as Gimmill Industrial (M) Sdn.‚ a small textile manufacturing plant in Batu Pahat‚ Malaysia. The Ramatex Group‚ as it is now known today‚ expanded vertically from dyeing and knitting mills into yarn manufacturing in 1989 and continued its growth into finishing fabrics and printing in 1992. On November 12‚ 1996‚ the Ramatex Group was officially listed
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